MARKO CAREVIĆ, GENERALNI DIREKTOR / CEO
ANANAS IS ALL AROUND US, EVEN AS WE FLY „ANANAS“ JE SVE OKO NAS, ČAK I DOK LETITE
You operated across two markets until a few months ago, while today Ananas operates on four markets around the region... “At the beginning of the year, I joked with my team and asked them if we could open two new markets at the same time. Fortunately, they didn‘t take it as a joke, but as something we would fulfil together. And this is precisely where the strength of our business is reflected. It is a fact that it took us eight months to launch Ananas in North Macedonia, and it is a fact that we opened Ananas in Montenegro and Bosnia and Herzegovina at the same time, in just four months. We thereby confirmed in practice our readiness to tackle all market challenges and provide the best user experience to our consumers around the entire region.“ When we say “Ananas” the first thing we think of is online shopping, but is Ananas just that? “In order to ensure our offer is relevant and our service is top-notch, we had to launch much more than a marketplace platform. The market challenges we faced required a comprehensive approach, and that’s why we wanted to develop e-fulfilment, retail, FinTech and AdTech. Such an approach, with the constant support of Delta Holding, has led to Ananas now being a scalable and sustainable ecosystem with a strong regional leadership position.” Is online shopping reserved for urban areas only? “That would be a common assumption, but we set a goal and succeeded in making our assortment currently number more than 600,000 items, achieving cooperation with more than 2,000 regional retailers and coming to the point at which Ananas is slowly becoming synonymous with online shopping. This is supported by the fact that we delivered at least three Ananas packages to 97 per cent of postal codes in Serbia. To summarise: no, online shopping is the exact opposite of that.”
Do pre nekoliko meseci poslovali ste na dva tržišta, a sada „Ananas“ posluje već na četiri tržišta u regionu... – Početkom godine sam se našalio sa timom i pitao ih da li možemo da otvorimo dva nova tržišta istovremeno. Srećom, nisu to shvatili kao šalu, već kao nešto što ćemo zajedno ispuniti. Upravo u tome se ogleda snaga našeg poslovanja. Činjenica je da nam je za pokretanje „Ananasa“ u Severnoj Makedoniji bilo potrebno osam meseci i činjenica je da smo „Ananas“ u Crnoj Gori i Bosni i Hercegovini otvorili istovremeno, za samo četiri meseca. Na ovaj način smo u praksi potvrdili spremnost da se uhvatimo ukoštac sa svim izazovima tržišta i pružimo najbolje korisničko iskustvo potrošačima u celom regionu. Kada kažemo „Ananas“, svi prvo pomislimo na onlajn kupovinu, ali da li je „Ananas“ samo to? – Da bi naša ponuda bila relevantna, a usluga vrhunska, morali smo da
pokrenemo mnogo više od marketplejs platforme. Izazovi s kojima se tržište sretalo zahtevali su sveobuhvatni pristup i zato smo i hteli da razvijemo „eFulfillment“, maloprodaju, „FinTech“ i „AdTech“. Takav pristup, uz konstantnu podršku „Delta Holdinga“, doveo nas je do toga da je „Ananas“ sada skalabilan i održiv ekosistem s jakom regionalnom liderskom pozicijom. Da li je onlajn trgovina rezervisana samo za urbana naselja? – To bi bila uobičajna pretpostavka, ali mi smo postavili cilj i uspeli u tome da naš asortiman u ovom momentu broji više od 600 hiljada artikala, da ostvarimo saradnju sa više od 2000 trgovaca u regionu i da „Ananas“ polako postaje sinonim za onlajn trgovinu. U prilog tome ide i činjenica da smo na čak 97 odsto poštanskih kodova u Srbiji dostavili makar tri „Ananas“ paketa. Da sumiram – ne, onlajn trgovina je upravo suprotno od toga.
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