UMS Case Study: Essex Police

UMS delivers its first community messaging system in the UK to the Essex Police.

Recipients are able to choose from a variety of channels including email, SMS and voice calls to be kept informed of alerts pertaining their area. Within just a fewmonths, 7,000 active registrants have already signed up for this crime prevention service. This number is expected to rapidly increase.

munities across the county using ap- propriate engagements tactics, in a cost effective way. This had been the subject of discus- sion and debate for some time within the Neighbourhood Watch Group follow- ing the demise of a historic system and had become a priority concern as the concepts of predictive policing, active citizen and capable guardianship have been embraced by Chief Officers. From consultations with representatives from partners, community groups and watch schemes, there was a clear desire to have an efficient messaging system that provides timely, relevant information to the recipient to bring about significant BACKGROUND Essex Police is historically known as the forefront of technology and innovation within the police forces in the UK. They recognised the need to reconnect with the community using modern channels for to- day’s culture and saw the potential within UmS: a global mass notifications company with specialisation in public communica- tion serving over 1,000 clients worldwide.

Other than through their media depart- ment, Essex Police did not have a joint approach to the delivery of corporate messages. At a local level, neighbour- hood policing teams communicated with their communities through neighbour- hood action panels, forums, local meet- ings and to a lesser degree, through social media. Various networks had been established over the years around business and retail communities, farming groups, licensees, voluntary organisations and other partners. However, these were separate systems that required admin- istration and support, lacking a consist- ent approach from one group to the next. Connecting with these networks and engaging with the public was identi- fied as a key requirement to improving

community engagement and crime prevention.

Having met and considered the leading providers in the communications market, after a rigorous tendering process UMS was chosen as the successful tenderer. REqUIREmENTS Essex Police required an online interac- tive two-way messaging system to de- liver specific messages to targeted groups and geographic areas to convey text, email and voice mail. The system needed to be simple and allow the po- lice and its partners to warn and inform the communities across the county us- ing appropriate engagements tactics in a cost effective way. The system needed to be simple and allow the Police and its partners to warn and inform the com-


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