Real Estate Journal — 40 Under 40 — September 13 - 26, 2019 — 13D


M id A tlantic

40 U nder 40

Steve Simonelli, JLL “To be successful in the Investment Advisory world, you need to be 100% open & honest with your client”


what is best for them, not me. I have always felt that doing what is right is much more important than doing what is profitable, which has helped immensely in my profession. What outside activities do you enjoy during your free time? Having two young children, I spend whatever outside time I have with my family going to whatever classes they are in, going to the pool and beach, and playing some golf when I can. What inspiring word of advice would you give to

hat is your most notable project, deal or transac-

a young executive gradu- ating from college today? Having focus and knowing exactly what you want to do are two different things. It’s ok not to know exactly what you want to do coming out of school. Your 20’s is the time to learn as much as you can, so work hard and try to get in with a good organization with good people and things will come into focus as you grow in the industry. Q&A answered prior to Holliday Fenoglio Fowler LP (HFF) being acquired by JLL on July 1, 2019. 

Steve Simonelli Director Years with company/firm: 9 Years in field: 9 Years in real estate industry: 15 Real estate organizations/affiliations: NAIOP, ICSC, NJAA, NMHC

tion? I have been fortunate to work on many very large transactions, but the one most notable personally was selling the shopping center I can walk to from my house in Chester, Chester Springs Shopping Center. I still speak to the new owners regularly about what people in the area are looking for in the center. So it was a notable personal transaction. How do you contribute to your company and/or the industry? I think it’s very important to help the analysts grow and work with them closely on deals. They not only help provide the team with the support to go out and bring in new business, but they will also potentially be part of the business production team one day and are the future of the office/company. So I believe it’s important to involve them as much as possible through- out the deal so they can hit the ground running when they move to the next level. Tell us how and when you began your career in the profession you are in, about your current posi- tion and why you choose the field/profession you are in today? I started off in the apprais- al field, so I had a good foun- dation for valuing real estate. I always had an interest in HFF because of the compa- ny’s impeccable reputation. When the current HFF NJ Investment Advisory team was established in 2010, I came on as an analyst and moved into my current busi- ness production role a few years later. Now we have a very strong partnership here that has been able to grow the business every year since we started. Investment Advi- sory has always been a focus of mine because it’s probably the best mix of the analytical side and the personal side of the industry, where I get to form many great relation- ships with people in all as- pects of the industry. What unique qualities and or personalities do you feel makes you most successful in your profes- sion? To be successful in the

Investment Advisory world, you not only need to know the properties, financials, and markets cold, but most importantly, you need to be 100% open and honest with your client and advise them on what is best for them,

regardless of how it affects you monetarily. The goal is not to get a onetime client to list their property, but to build meaningful long-term relationships built on trust because they know what I am saying is truly my opinion of

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