“I usually skip ads,” I admitted to him, “but yours? I watch them. Even my husband watches them— and he skips everything!” Matt’s secret? AI-powered, high- engagement marketing doesn’t feel like traditional advertising. One of his most successful campaigns featured Arthur Engelschmidt, an AI-generated character being interviewed for a job. “That entire ad was created with a $97-a-month AI tool,” Matt reveals. “People think high-quality AI marketing requires a Hollywood budget. It doesn’t. It just requires creative thinking.” Beyond ads, Matt’s AI-driven webinars are pulling in massive audiences. “We had 750 people on a single webinar—multiple times a day,” he shares. By automating these events with AI, he’s scaled massively without sacrificing engagement. AI is Hiring—Not Firing One of the most controversial conversations around AI is whether it eliminates jobs. Matt takes the opposite stance.
would go on to become the best in the industry.” And just like that, a failed board game turned into a thriving AI automation empire. AI Should Be Your Best Employee—Not Your Replacement One of the biggest myths about AI is that it’s designed to replace human interaction. Matt completely disagrees. “There’s this fear that AI is here to take jobs, but that’s the wrong way to look at it,” he says. “AI isn’t about cutting people out—it’s about enhancing relationships, scaling businesses, and allowing you to do what you do best.” AI can be the ultimate assistant for speakers, coaches, and entrepreneurs. Imagine having a 24/7 digital team that engages leads, qualifies potential clients, and nurtures relationships while you focus on high-value interactions.
“The real power of AI,” Matt explains, “is filtering out tire-kickers so that by the time someone gets on a call with you, they’re already excited and ready to take action.” This means more quality conversations and fewer wasted hours on leads who aren’t serious. AI in Marketing: The Power of Thinking Differently You’re not alone if you’ve ever scrolled past an ad without a second thought. Most ads are boring. But Matt’s ads? They’re impossible to ignore.
Photo Credit: Adobe AI generated
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Speaker Life
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