You. We want to see you.
More of you. The best of you. But, it has to be authentic. True to you. It also has “feel good. ” ...otherwise, we’re just spinning our wheels, aren’t we? And the truth is, not everyone photographer, creative director, or personal branding “guru” has the ability to truly capture you. My clients from around the U.S. (who range from global business executives to start ups founders) have all heard me soap box about the importance of “leveraging photography to establish a personal brand” — and doing so in a way that leaves a lasting impression.
First, let’s start with the basics: In our visual world, image is important.
In this day and age, an online presence matters. When someone does a quick search of you and your business, they get an impression of how you represent yourself. This becomes even more true when you integrate your expertise, point of view, thought leadership, or story into the context of your personal brand, professional objectives, long or short term goals. For the purposes of this article, let’s just focus on the photography aspect of “personal branding.” Why? Because I believe that the key to personal branding starts with a photo.
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Branded Luxury
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