“Your identity drives your behavior,” he said. “If you want different results, you have to become the person who produces them.” This is why his programs focus on strategy and mindset transformation. He challenges his clients to get uncomfortable—to do difficult things, have tough conversations, and push beyond their current reality. “You already have what it takes,” he told me. “You just have to stop negotiating with your potential.”
Mindset Over Marketing We talked a lot about mindset— not the Pinterest-quote kind, but the foundational kind that separates those who dabble from those who dominate. Tony believes most people are capable of far more than they realize, but they lack the right environment, habits, or belief systems.
Scaling with Integrity Tony brings a refreshing perspective in a world obsessed with vanity metrics and rapid scale. He’s not impressed by flashy launches or million-dollar funnels. He’s impressed by alignment. “Build something that reflects your values,” he said. “Don’t just chase trends—build trust. Be the kind of leader you would follow.”
26.
Speaker Life
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