“You’ve got to prospect with a plan. I’d rather have five meaningful conversations with the right people than 50 empty ones with the wrong crowd.” Amen, Mark. You don’t need more leads—you need better leads. And better leads come from knowing exactly who you serve, and why they need you. “If you lead with price, you’ll always lose.” This one gave me chills because I’ve seen it happen over and
over: Talented speakers and entrepreneurs undervalue themselves just to land the gig.
confidence, and outcomes, you never need to offer a discount. Get Off Social and Into Real Conversations Now, don’t get me wrong—I love a good LinkedIn post. But social media is just the appetizer.
Mark didn’t mince words:
“When price becomes the focus, you’ve already lost. Because the customer stops seeing value—they only see the cost.” This is especially important if you’re in a luxury space like many of our Speaker Life clients. You’re not competing on price; you’re competing on impact. And when you show up with clarity,
Mark said it best:
“Social media doesn’t make the sale. It starts the conversation.” Let that sink in. So many people think posting once a week is
30.
Speaker Life
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