L et’s be honest—sales can feel icky. Especially for heart-centered women entrepreneurs who didn’t enter business to sell, but to serve. That’s precisely why I knew I had to bring my good friend and sales expert, Delaine Blazek, on the show. Delaine isn’t just a speaker and sales strategist—she’s a powerhouse with a psychology degree and a passion for helping women earn what they deserve without compromising their authenticity. And let me tell you, this woman delivers . If you’ve ever cringed at the word “sales” or felt like confidence was the missing ingredient in your business, this conversation
is your turning point. Delaine brings a refreshing perspective to sales—one that removes the pressure and replaces it with purpose. At the heart of her approach is this simple truth: “Sales is rooted in psychology—it’s about understanding people.” When you grasp the psychology behind the process, you stop feeling intimidated and start feeling empowered. Delaine didn’t stumble into sales by accident; her path may have had some twists, but every step was guided by intention. With a degree in psychology and years of leading high-level sales teams in tech, she noticed a disconnect. “Sales is very relationship- oriented,” she told me. “So psychology is a great tool for those transferable skills. What’s
always fascinated me is the human behavior side of selling—what motivates someone to take action.” Her approach? Less pressure, more power. She helps speakers, coaches, and entrepreneurs unlock their genuine offer by focusing on what makes them unique and how to express it with clarity and confidence. “Once you’re clear, you’re confident. And once you’re confident, you can sell.” According to Delaine, one of the most significant barriers to selling is a lack of clarity about one’s message.
Speaker Life
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