When I asked Delaine how new speakers can start getting on stages or selling their programs, she explained it in the simplest— and most effective—way possible. “It’s a straightforward process that’s been convoluted over time. Get in front of the person who needs what you offer most, offer it to them—and then be quiet.”
“It’s confidence related to articulating their message,” she explained. “Once they know what they’re doing, they’re not afraid of saying the wrong thing. They can get out there and talk about it. Clarity is everything.”
she put it, “When someone objects, it’s usually their way of saying, ‘I’m not quite clear yet—can you show me why this is worth it?’ “Your offer is everything. That’s where you show your magic.” If there’s one thing Delaine wants you to know, it’s that your offer matters—not just what you’re selling but how it’s positioned. “Your offer is everything,” she said. “It all comes back to what makes you different from everybody else. Even if it’s just a tweak or a twist— that’s what you lead with.” She encourages bundling, layering your core offer with an upsell
And she’s right. I’ve seen so many talented women with
transformational gifts play small because they’re scared of “getting it wrong.” But once the message is dialed in, selling becomes sharing, which changes everything. “Get in front of the right person. Make the offer. Then be quiet.” This was, hands down, my favorite moment of the interview.
Yes, you read that right.
“Give them a chance to ask questions. Let them process. The biggest mistake people make is talking themselves out of a sale because they’re nervous.” Guilty as charged. I’ve done it. You’ve probably done it. But Delaine reminded me that objections aren’t something to fear—they’re valuable feedback. As
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Speaker Life
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