How to Strengthen Your Credibility During the COVID-19 Crisis Be a Connector, Communicator, and Community Leader
your social value. Collect the contact information of all of your resources and connections and have it ready for when it’s needed. Think specifically about small-business owners, nonprofit organizations, and other reputable connections you can help foster. Then do what you do best! Keep talking with people. Reach out to your network and see how people are doing. Just touching base with people will raise their spirits and give you opportunities to be of value to them. Be a Coordinator: Loans and real estate transactions are a series of difficult decisions in an ever-changing landscape. Let’s be honest: It’s generally chaos. Luckily, the best real estate professionals thrive on solving challenges. Many of the people in your network are struggling with real challenges right now, so pick up the phone and talk with them, particularly those who work closely with you or are influencers in your community. Help coordinate anything they need to make their life better. They’ll remember it and make your life better in the future! Be Charitable: People running charitable organizations are being flooded with calls and pulled in a thousand directions right now. As a salesperson with the skills we’ve just discussed, you have the ability to help even if you’re stuck at home. Call and ask how you can assist with connections and coordination. Become a servant for an hour or two a day and work as hard (or harder than) you’d work on your own business. It’s a true win-win, but I’ll let you in on a little secret: You
In my last newsletter, I told you that this month I’d dive into Tim Ferriss’ book “The 4-Hour Workweek: Escape 9–5, Live Anywhere, and Join the New Rich” and how it changed my life. However, with everything that’s happened in intervening weeks, I’ve decided those insights will have to wait. What matters now isn’t how a book revolutionized my business years ago — it’s how you and your business can weather this coronavirus crisis and come out on top. Mining my years of experience, I’ve come up with several strategies you can use to ensure that when this pandemic blows over, your company is even stronger than before. By leveraging your natural talents, you can gain credibility and community support in your marketplace during this crisis. Here are four roles you can step into to make that happen: Be a Connector: Salespeople are natural connectors. Maintaining trusted relationships is one of the keys to success in the real estate industry, and making connections is its bread and butter. Right now, you can leverage your ability to connect people’s needs with the right solutions to increase
always get more out of it than they do because you feel good about yourself. You can’t help it. You’re wired that way, and the people you meet and interact with along the way will become staunch supporters of you and your business after this all settles down. Be a Champion: The current pandemic is devastating small-business owners in your sphere of influence. Find out how you can help them and get the word out! Post reviews on social media encouraging people to use these businesses and encourage people to order takeout or delivery from local restaurants. You’ve probably developed a Rolodex full of contacts in all kinds of businesses, so you can be the center of the wheel of commerce in your local community. Tell people in your sphere of influence who you know, like, and trust. Your contacts will appreciate that you’re fighting to help your local businesses, and the business owners will naturally want to pay you back in the form of future referrals. Personally, one of my core beliefs is that you need to give in order to receive. And to put it bluntly, there is no better time to give than right now, when people need it most. If you have the means and resources to reach out and help people, do it! Your community will thank you, and you’ll come out on the other side of this thing not only a stronger businessperson but also a better human.
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