Use “ King’s Business” Buyers 9 Guide
T A K E S Y O U R M E S S A G E T O 1 , 0 0 0 R E A D E R S A BUYERS' GUIDE ad of 30 words will cost you $1.50 per insertion. It reaches more than 30,000 homes monthly. The cost per 1,000 readers is there fore JUST 5c per THOUSAND of possible customers contacted. Cheap advertising, isn't it? To send the same message on a government postal card would cost you $300.00 for postage alone—200 times our charge. And remember, our list is one of selected Christian families. Send in your ad today.
MERCHANDISING FOR THE ADVERTISER Two Ads for the Price of One
The DOUBLE REPRESENTATION plan has now been used for over one year by THE KING'S BUSINESS. By “ double representation" we mean our offer to run a free classified ad in our BUYERS' GUIDE section giving the address and commodity with the page reference referring to the display ad for each advertiser purchasing one inch or more of display space. Such a plan as this is a departure in advertising methods, but is well worthy of the attentive study of the space buyer. We believed that this plan would increase the response to our adver tisers' appeal by making their ads easy to find, and evidence multiplies that this is the case. During the past year the advertising of THE KING'S BUSINESS has nearly doubled, and many advertisers write us of the increasing response to their appeals. We will be glad to send our rate card and sample copies to advertisers upon request. In addition to the free Buyers' Guide listing, THE KING'S BUSINESS has conducted two Readers' Contests (and is now advertising a third), ADVERTISING MANAGER—-THE KING'S BUSINESS We believe that by these innovations we have turned advertising into merchandising, and have forged a chain of three strong links between our advertiser and his public. These links are Display Space (for educational values) Classified Section ^ (for quick finding) Readers' Prize Offers (for attention value) 558 SOUTH HOPE STREET LOS ANGELES, CALIFORNIA • BU Y E R S ’ GUIDE « offering prizes to each reader who will write us that( he has made a purchase or has recommended the services or commodities of our adver tisers to friends who have made an actual purchase. One reader writes of accepting an agency resulting in sales exceeding $150.00, and another of publishing a book through interest aroused through these columns, while many write of smaller purchases.
CHOIR AND PULPIT GOWNS CHOIR AND PULPIT GOWNS, HANGINGS, Bible Markers, etc. Also pulpit furniture, bulle tin boards,* communion sets. Fine materials, beautiful work. W rite for prices. State defi nitely what is needed. DeMoulin Bros. & Co., 1126 S. Fourth St., Greenville, 111. CHRISTIAN PUBLICATIONS BIBLE INSTITUTE COLPORTAGE ASS’N, 810 N. Wells St., Chicago, 111., publishers of “ What Hinders Prayer?” by Richard W . Lewis, D. D., and Paul’s Epistle to the R o mans, an annotated edition by Norman H. Camp. See display ads pages 187 and 193. THE BUNK HOUSE, 124 N. FLORENCE ST., Burbank, Calif., announces a new booklet, “ Go W est Young Man,” by Leonard Eilers. See display ad page 191. __________ __________ _ CHILD EVANGELISM FELLOWSHIP HEAD- quarters, 203 N. Wabash Ave., Chicago, 111., furnishes helps for those interested in win ning the young to Christ. See display ad page 186.________________________________________ EYE-METHOD PUBLISHING CO., 1712-16 E. 20th St., Oakland, Calif., taking subscrip tions to the “ Graphic Guide,” weekly periodi cal of studies in Old and New Testaments. See display ad page 186.______________________ FUNDAMENTAL TRUTH PUBLISHERS, Findlay, Ohio, will fill orders for new book, “ In Green Pastures,” and other timely publi- cations. See display ads pages 177 and 192. GOOD NEWS BOOK ROOM, GEORGE, IOWA, distributors for new Christian novel, “ The Voice,” by Paul Hutchens. See display ad page 178.________________________ _ THE KING’S BUSINESS, 558 S. HOPE ST., Los Angeles, Calif., conducting Subscription Prize Contest, and offering valuable premium for subscriptions. See display ads on inside front cover and pages 179 and 198.___________ JANE M. KNOWLES, 228 N. AVE. 54, LOS Angeles, Calif., compiler of new book entitled “ Presence.” See display ad page 198._________ REV. FRANK A. MILLER, 125 S. AVE. 60, Los Angeles, Calif., publisher of 14 Evangel-, istic Chalk Talks. 25 cents postpaid. See dis play ad page 188.
SCHEDULE OF PAYMENTS
________ ART WORK______________ NATIONAL ART SCHOOL. INC., 3601 MICH- igan Ave., Chicago, 111., will send free booklet describing “ Koehne Method” of photo color ing. •See display ad page 182. ATTORNEY CLAUDE A. WATSON, 5603 N. FIGUEROA St., Los Angeles, Calif. Attorney-at-law. See display ad page 198. ______________ BEVERAGES______________ PAN AMERICAN TEA COMPANY, 2704 S. Vermont Ave., Los Angeles, Calif. Famous Mate tea and Desert tea. See display ad page 195. BIBLE BINDING THE BIBLE BINDERY, BIBLES REPAIRED and rebound. Flexible leather covers a spe cialty. Satisfaction guaranteed. Agency: New Analytical Bible. Grace Whidden, 2026 E. Fourth St., Long Beach, Calif. BIBLE CHARTS JAMISON’S CHRONOLOGICAL PANORAMA of the Bible, lithographed in 9 colors, on fine map cloth, 17x34 inches. Price $1.75 including key, postpaid. Abridged one-color edition, 10c. Prof. Lewis H. Jamison, 751 Olive Ave., Long Beach, Calif. BIBLES J. W. McCARRELL, 1142 WISCONSIN AVE., Oak Park, 111., agent for Scofield Reference Bibles. See display ad page 183. BOOK STORE THE BAPTIST BOOK STORE, 313 W. THIRD St., Los Angeles, Calif. A supply house near at hand. Everything for the church. See dis- play ad page 182._______ _____________j__________ BIOLA BOOK ROOM, 560 SOUTH HOPE ST., Los Angeles, Calif. Headquarters Fundamental Literature. See display ad page 190.__________ SCHULTE’S BOOK STORE, 80-82 FOURTH Ave., New York City. New and second-hand theological books. See display ad page 182. WESTERN BOOK AND TRACT COMPANY (Oakland’s Leading Bible H ouse), 1730 Tele graph Ave., Oakland, Calif. Dr. H. A. Ironside, President. Christian literature. Send for our catalogues and receive free booklet, also.
Price if Paid In Advance
Times
Price $18.00 24.00 48.00
Times Price
Listings 30 words |/2 Inch I Inch Copy due
12 12 12
$17.10 22.80 45.60
3
$ 4.50 6.00
3 3
12.00 10th of month preceding date of publication AGENTS WANTED
THE BIBLE INSTITUTE OF LOS ANGELES, Inc., Correspondence School, 558 S. Hope St., Los Angeles, Calif., offers opportunity to earn liberal commission by selling correspond ence courses. See display ad page 182. WESTERN SALES SERVICE, P. O. BOX 434, Berkeley, Calif., offers 25 photos for $1.00. Agents wanted. See display ad page 198. ANNUITIES AMERICAN BIBLE SOCIETY, BIBLE HOUSE, Astor Place, New York City. Free booklet describing annuity agreements. See display ad page 183. MOODY BIBLE INSTITUTE, 153 INSTITUTE Place, Chicago, 111. Write for new booklet, “ Facts,” for information regarding annuity plan. See display ad page 187.______________ j WHEATON COLLEGE, WHEATON, IEE Full information regarding Life Annuity Con tracts sent upon . request. See display ad pa ge 185. ___ ANNUITIES— INSURED THE BIBLE INSTITUTE OF LOS ANGELES, Inc., 558 S. Hope St., Los Angeles, Calif., offers Insured Annuities as a profitable form of Christian investment. See display ad back cover. ANT DESTROYER JONES PRODUCTS CO., MILWAUKEE, W1S., manufacturers of Master Ant Killer. Money - back guarantee. See display ad page 199. APPEAL FOR FUNDS AMERICAN BIBLE SOCIETY, BIBLE hOUSE, New York, N. Y., soliciting funds for distri bution of the Scriptures in Brazil. See dis play ad page 191.
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