I asked Ke l sey does she now cons i de r he r se l f a 12-S t eppe r or mode rn r ecove ry? "Af t e r s i x months I r e l oca t ed and I f ound myse l f i n a mee t i ng wi th peop l e much o l de r than me and i t wasn ' t the r i ght f i t f or me , a l though I d i d mee t some wonde r fu l peop l e and one man was happ i l y mar r i ed and sobe r and had f ound sobr i e t y a t the same age as me wh i ch was wonde r fu l to see whe r e my sobr i e t y wou l d t ake me . I wou l d go to to a mee t i ng eve ry year on my sobe r ann i ve r sary and have r ecent l y r eached out to some sobe r connec t i ons f rom tha t t ime and have j o i ned some zoom mee t i ngs . I had neve r got a sponsor as I d i dn ' t want to be a burden i n anyone ' s l i f e and hav i ng to l i ve wi th 'Everyone has to save Ke l sey ' - I d i dn ' t want to r epea t tha t wi th someone e l se . I had to addr es s why Ke l sey was dr i nk i ng , yes gene t i cs p l ay a par t but s topp i ng dr i nk i ng i s one func t i ona l ac t i on dea l i ng wi th a l l the why you we r e dr i nk i ng was the b i g p i ece f or me . I had to make sur e tha t s t ar t i ng th i s company was not j us t anothe r sh i e l d f or me , " Sobe r Ke l sey f i r i ng on a l l cy l i nde r s was a new phenomenon tha t was bak i ng cons t ant l y r ed i scove r i ng he r pas s i on f or des se r t s . The k i t chen became he r happy p l ace us i ng bak i ng as a f orm o f med i t a t i on . She r ea l i sed he r cook i e dough r ec i pes we r e good enough to ea t and hav i ng expe r iment ed they we r e a l so saf e- to-eat raw be ing egg- f ree . That to any g i r l i s a winning combinat ion so af ter a decade wi th Inte l she qui t her job and set up "Doughp to make the wor ld a l i t t l e sweeter !" Hav i ng been on the j ourney tha t l i f e had t aken he r , the r e was no way thi s f l edg l ing idea was EVER going to be jus t another ent repreneur exerc i se as l i f e had t aught he r a th i ng or two and be l i ev i ng tha t he r ph i l osophy was impor t ant to he r own we l l be i ng . She has succes s fu l l y bu i l t a mi s s i on-dr i ven brand tha t i s about shar i ng raw dough and r ea l conve r sa t i ons tha t f eed the sou l put t i ng r ecove ry and ment a l hea l th upf ront and cent ra l to the cor e va l ues o f the brand . DoughP dona t es thousands o f do l l ar s f or ment a l hea l th nonpro f i t s , a p l a t f orm to i nf l uence and i nsp i r e wi th the #Doughp4Hope and a l l because she f ound sobr i e t y , the supe rpowe r tha t l ays wi th i n each sou l tha t put s down the g l as s . S t ar t i ng out wi th a br i cks + mor t ar mode l wi th s tor e f ront s i n San Franc i sco ' s a t P i e r 39 and i ns i de Orac l e Park and a spot - on on the f amed Las Vegas s t r i p wi th mu l t i p l e r evenue s t r eams v i a who l esa l e , ca t e r i ng and a sma l l onl i ne pr esence , Doughp bu i l t momentum. A key conve r sa t i on i n 2019 wi th he r now-husband I s rae l who i s Co-CEO and a br i l l i ant numbe r s and s t ra t egy guy l ed the company to f ocus on the i r onl i ne s tore resul t ing in a growth spike
tha t was o f f the char t s i n a pandemi c tha t saw bus i nes ses g l oba l l y f a l t e r and shut the i r door s . Opt i ng to c l ose the i r s tor e f ront s and f ocus i ng on E-Comme r ce was a s t roke o f gen i us tha t has c r ea t ed growth tha t i s s t agge r i ng . "Doughp recorded a 209% growth wi th onl ine sa l es going f rom 50K in 2019 to 2 . 5Mi l l ion of our 2 . 7Mi l l ion turnover in 2020. " Thi s in Ke l sey ' s own words i s "i s mad crazy , wi ld. " E-Comme r ce has been a r i p- roar i ng succes s and cont i nues to grow and th i s year the i r eye i s on r e t a i l wi th Harmons in Utah about to s t ar t se l l i ng the i r produc t and Wa lmar t i n the p i c tur e f or 250 s tor es be f or e the end o f 2021 . Thi s bus iness i s going in onl y one di rect ion whi ch i s UP and Doughp i s ramping up the i r in- s tore presence , targeted market ing and have over 200Mi l l ion impress ions onl ine . Ke l sey and I s rae l , he r Braz i l i an husband know the oppor tun i t y f or sca l e i s mas s i ve i n the r e t a i l space and ar e f i rml y f ocused on th i s ro l l out c runch i ng numbe r s and c l ear i ng the way i ns i de the company f or cons t ant growth . "Wha t i s wonde r fu l about Doughp i s tha t i t i s a c l ear mes sage on the pack i ng about ment a l hea l th and add i c t i on r ecove ry wh i ch put s i t i n the consume r ' s hands bu i l d i ng awar enes s and an unbe l i evab l e l oya l t y base . I ’ ve bui l t i t into a mi ss ion-dr i ven desser t company that ra i ses awareness around menta l hea l th & addi ct ion recovery ; through fundra i s ing ( 1% of every purchase i s donated) , soc i a l advocacy , and menta l hea l th pol i c i es in the company i t se l f . I love shar ing my message publ i c l y in hopes of inspi r ing others to overcome advers i ty . " Why menta l hea l th? " My a l coho l i sm and anx i e t y i s sues we r e not un i que to me ; 1 i n 2 Ame r i cans wi l l be d i agnosed wi th a ment a l hea l th d i sorde r i n the i r l i f e t ime . We are NOT a lone i n th i s , so why not t a l k about i t ? " Wi thin the company what measures have you ins t i tuted that ensure your team have a l l the suppor t they need around menta l hea l th and recovery? " I am supe r proud o f our r ecent des i gna t ed s t a tus as a Cer t i f i ed Recovery Fr i endl y Workplace . I t i s pr esent l y be i ng run ac ros s 25 s t a t es educa t i ng management i n t ra i n i ng programs . The r ea l i t y i s tha t one i n t en peop l e suf f e r f rom a ment a l i l l nes s and i f you have mor e than t en emp l oyees you be t t e r be equ i pped to dea l wi th them. We a t Doughp ar e a l l about de- s t i gma t i s i ng r ecove ry and ment a l hea l th i s sues and our company i s not j us t t a l k i ng about i t and dona t i ng to non-pro f i t s we ar e f ocused i nt e rna l l y on c r ea t i ng a cu l tur e tha t suppor t s a l l our emp l oyees . "
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