SPUDS Potato Packaging Wins Student Design Challenge
Board Converting NEWS INTERNET DIRECTORY
Fresh Solutions Network, a Newport Beach, California based potato and onion supplier, announced that a sus- tainable packaging design for SPUDS less-than-perfect potatoes was awarded first place in a nationwide Student Design Challenge. The winning design, created by a team of four Penn- sylvania College of Art & Design (PCAD) students, was an- nounced on September 30 at the 2024 Paperboard Pack- aging Council’s Fall Meeting & Leadership Conference in Atlanta, Georgia. Non-GMO, gluten-free, all-natural SPUDS
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less-than-perfect potatoes were launched in 2023 with the sustainability and value-focused consumer in mind. “SPUDS imperfect potatoes were created to decrease food waste and thus increase sustainability, and I knew their environmental emphasis would be a good fit for the contest,” said PCAD graphic design professor Tom New- master and SPUDS designer. “The students had to design packaging from paper- board that would be transport-ready, attention-grabbing, and suitable for display.” While the winning mock-packaging design features a three-pound zero-plastic paperboard pack concept, SPUDS potatoes are available in a sustainable, BioFlex material ten-pound bag at retail. BioFlex is a sustainable packaging technology that looks and works like most plastic containers but breaks down and won’t remain in a landfill for generations. It is also recyclable and should be co-mingled with existing plastic recycling. This bag ma- terial was selected to further the product’s sustainability position in the market. “SPUDS are part of our commitment to improving sus- tainable food management practices and reducing food waste,” said Kathleen Triou, president and CEO of Fresh Solutions Network. “We are proud that our potato product and packaging inspired these students to create the innovative winning design concept. While the paperboard concept is not cur- rently available for retail execution, it is part of our ongoing research to improve the sustainability of our packaging.”
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November 25, 2024
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