Mortgage Marketing Animals Issue 4

HOW TO CONSISTENTLY HIRE TOP PERFORMERS WITH A PROVEN SCIENCE HIRING & SALES BEST PRACTICES

When it comes to hiring, knowledge really is power — knowing is always better than guessing! However, with most firms, hiring is equivalent to throwing darts or rolling the dice. Typically only 2 in 10 new hires are consistent top performers. The purpose of this article is to reveal a time-tested, scientifically proven approach to hiring that will quadruple your hiring success to 80 percent or higher.

the use of a limited, one-dimensional personality assessment. These are woefully inadequate and deliver a pitiful 20 percent success rate. The remaining 20 percent of the hiring decision is typically based on reference and background checks as well as drug tests. The graphic below explains why most organizations are flying blind and have a significant knowledge deficit and disadvantage when making hiring decisions. An interview is like an iceberg. You are only able to access or see merely 12 percent —what is above the surface — of the complete person. The troubling part is that the majority of surface data is behavioral or personality only. Research conducted by Professor Frank Schmidt, professor emeritus at University of Iowa, revealed the following: “Workplace hiring data from the last 100 years reveals personality tests

The traditional approach to hiring places 80 percent of the decision criteria on interviews, industry experience, or perhaps

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