And when paired with VEKA’s exclusive OMNIA double flush system, Feinstruktur foils unlock even greater opportunity: a system and finish combination that represents a competitive edge unmatched in the current fenestration market. Together, they put VEKA Installers in a position not just to compete, but to lead. Setting the Standard Together Amy Steven, Sales Director at VEKA, reinforces the message: “We’re proud to support long-standing partners like Direct Trade with a colour offering that is as forward- thinking as it is practical. Our aim has never been to flood the market with choice for choice’s sake, but to deliver finishes that are proven, on-trend, and backed by the reliability VEKA is known for. With the introduction of Feinstruktur foils and our exclusive
systems like OMNIA, we’re giving fabricators and installers the tools they need to stand out and succeed.” For Direct Trade and VEKA, true choice is not measured by quantity but by quality and relevance. By combining a carefully curated colour portfolio with exclusive innovations and dependable delivery, they are helping installers thrive in a demanding marketplace – and ensuring homeowners benefit from products that meet their style expectations without compromise. This approach, underpinned by a 20+ year partnership and a new ten-year supply agreement, demonstrates how collaboration between fabricator and systems supplier can deliver lasting value to the fenestration trade.
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