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HR | FINANCE S U P P L E M E N T S Pages 9 - 12

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HR spending down

Notice to all those stuck in the past You likely didn’t see ‘it’ coming, but you’d better take advantage of it, Mark Zweig writes. I t’s kind of funny. There’s always something “new” that some principals of A/E/P and environmental firms just don’t see the need for. In the olden days of the ’80s, it was a computer on every desk. “We don’t want our expensive engineers (or architects, or whatever) doing word processing. That is the job of a word processor,” is what they used to say. Or, “We’ve done a study. The average person uses a computer only six hours a week, therefore six people should be able

to share one.” Of course, eventually we all figured out everyone needs a computer to work. Another good one from the past: “We don’t want all of our people to have Internet access. They’ll just browse the web all day and get nothing

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Mark Zweig

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F I R M I N D E X AECOM Technology Corporation......................... 12 Barker Rinker Seacat Architecture, PC.................. 9 BasePoint Design Corporation. ........................... 12 Bioengineering Group............................................ 6 Burns & McDonnell Engineering Co...................... 8 CHA Consulting. .................................................. 12 GEI Consultants, Inc.. .......................................... 12 Gryphon International Engineering Inc................ 12 Michael Baker Corporation. .................................. 5 Perkins+Will. ......................................................... 5 Spectral Services Consultants Pte. Ltd............... 12 TerraTherm............................................................. 3 According to the 2011 Policies, Procedures, & Benefits Survey, human resources spending as a percentage of net service revenue increased slightly this year from – 0.9 percent in 2010 to 1 percent in 2011. However, if one looks at this percentage over recent years, it has been on a steady decline. After climbing to a high of 1.3 percent in 2007, HR spending as a percentage of NSR dropped to 1.1 percent in 2008 and 2009 before falling to 0.9 percent in 2010. – Margot Suydam, Survey Manager follow us on twitter www.twitter.com/zweigwhite

done.” Of course this, too, went by the wayside as we all figured out what an incredible source of information the Internet is. Then there was my favorite: “We don’t need a cellphone for each of our people. We cannot afford it.” Sure. The $100/ mo. will break you, plus who cares about having your people available to you or your clients when they aren’t in the office? Thankfully, resistance to widespread adoption of company cellphones died, too. Today, it is social media that the old timers don’t understand or see the need for. “We need to block access to that time- wasting Facebook,” they say. “What do we need Twitter for?” they wonder. “No one is going to hire us from a YouTube video.”

See Mark Zweig, page 2

Twitter is much more than a marketing tool. It is a great news source. Sign up for SMPS, AIA, SCUP, ULI, CNN and so many other professional societies and news sources for up-to-the-minute happenings in your field or those of your clients. “Meet” people or form electronic work relationships with clients and others you may never interact with in any other way. It’s fantastic!

Study reveals U.S. firms dabbling overseas Page 5

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xz top player: Insight into market makes them Hot. Page 3 xz best firm: Inspiring people, communities and their spaces. Page 9

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