Reputation and Brand Profile • The Director of Sport will lead their team to ensure UBSport’s profile, professional reputation and confidence within the University is sustained at a high level. This extends to enhancing the University’s reputation and profile through sport and through major sporting events attracted to the University, including optimising the value of hosting the 2022 Commonwealth Games in Birmingham and specifically at the University. • The Director of Sport should be a major contributor to the production and implementation of a University events strategy in collaboration with the Conferences and Events team, Birmingham City Council and other relevant partners. Partnerships and Collaboration • UBSport’s delivery sits within a complex web of partnerships and collaboration; and requires development of strategic networks, profile and influencing. The Director must have the ability to build rapport and confidence across a range of University functions and departments to capitalise on the strengths of sport to the University and externally. Important external partners include Birmingham City Council, Sport Birmingham (the City’s strategic sport partnership), relevant national governing bodies of sport, and a range of local community clubs, some of which have long-standing strategic partnerships. • Within the University, UBSport’s collaboration with, and support for the work of academic colleagues is becoming increasingly important, and UBSport and the School of Sport, Exercise & Rehabilitation have become much closer partners. Working with the Head of School and other academic colleagues to identify further strategic opportunities is an important part of this role. External Profile and Influencing • The Director of Sport will be proficient at strategic networking and building their external profile to ensure the reputation and profile of the University is sustained and enhanced in and through sport, such that the University is a recognised first-choice partner in relevant sporting initiatives and other events within the city, region and nationally. They should also encourage and support relevant members of the UBSport team to contribute to local, regional and national sporting bodies where relevant to UBS’s objectives or to the individual’s professional development.
Made with FlippingBook Learn more on our blog