San Diego Magazine connects our readers with the content they desire in every format that suits their lifestyle. They are loyal, active, and influential. Build a campaign based on your business goals and connect with an audience that only we can deliver.
“Our readers are constantly looking for things to do, see, try, and explore.We give them the stories of those compelling things.” – Troy Johnson, Publisher, Chief Content Officer
2023 MEDIA KIT
2023 Media Kit
Table of Contents (click to jump)
Audience Overview ...................................................................... 3 Planning Calendar ........................................................................ 4 Package Advertising .................................................................... 5 Magazine Demographics . .......................................................... 7 Magazine Circulation ................................................................... 8 Magazine Rates (local net) ......................................................... 9 Website Advertising ................................................................... 10 Website Native Advertising and Sponsored Content ......11 E-Newsletters and SMS Text Messaging .............................12
Instagram and Facebook ...........................................................13 Podcasts ..........................................................................................14 Video Production .........................................................................15 Event Overviews .......................................................................... 16 San Diego Legion Cocktail Kickoff....................................16 Brunch Bash............................................................................16 Best of North County............................................................17 Best of San Diego..................................................................17 Women's Summit ..................................................................18 Print Specs . ....................................................................................19 Digital Specs ................................................................................ 20
CONTACT AMANDA LENOX AT AMANDAL@SDMAG.COM OR 619.230.9292
2023 Media Kit AUDIENCE
Media Channels: By the Numbers
Website
E-Mail UNIQUE EMAILS 99,500 BEST OF SAN DIEGO THIS WEEK 45,000+
MONTHLY CIRCULATION 41,151
MONTHLY PAGEVIEWS 300,000+
TOTAL READERSHIP .................... 205,755 PAID & VERIFIED CIRCULATION ..... 95% GENDER Female...................................................... 64% Male........................................................... 36% AGE 25–34........................................................ 19% 35–44........................................................ 18% 45–54........................................................ 19% 55–64........................................................ 15% HOUSEHOLD INCOME . ............. $233,216 (source CVC Audit, 2020)
MONTHLY VISITS . ...................... 210,000+ AVERAGE MINUTES ON SITE ........... 2:46 GENDER Female...................................................... 54% Male........................................................... 45% AGE 18–24.......................................................... 11% 25–35........................................................ 31% 35–44....................................................... 24% 45–54........................................................ 16% 55+.............................................................. 17% (source Google Analytics, 2021, 2022) Podcasts HAPPY HALF HOUR Average downloads per month........................................ 22,166 (spikes up to 40,000+) NOT A PARENTING PODCAST (NAPP) SDMAG’S NEWEST PODCAST Downloads.......................................... 1040
The Main Dish..................................... 46,100+ Charitable SD......................................... 4,100+ Hikey, Bikey, Beer............................. 45,000+ GENDER Female........................................................... 54% Male................................................................ 46% HOMEOWNER .............................................. 64% HOUSEHOLD INCOME OVER $150K ... 55% GRADUATED COLLEGE ............................ 67% (*Facebook Audience Insights, 2015)
Social
FOLLOWERS: INSTAGRAM 195,000 OTHER SOCIAL FOLLOWERS
Facebook........................................... 60,900 Twitter............................................... 129,000 Pinterest................................................ 8,000 GENDER: INSTAGRAM Female...................................................... 67% Male........................................................... 33% AGE: INSTAGRAM 25–34....................................................... 32% 35–44....................................................... 36% 45–54........................................................ 18% 55–64.......................................................... 7% SMS TEXT MESSAGING 8,800+ subscribers AVERAGE ENGAGEMENT .......... 22% CTR (Instagram source: Meta, 2022)
San Diego Magazine reaches 900,000+ of the city’s most engaged and affluent consumers across a multimedia platform.
CONTACT AMANDA LENOX AT AMANDAL@SDMAG.COM OR 619.230.9292
2023 Media Kit PLANNING CALENDAR
AD CLOSE
TO SUBSCRIBERS
AD CLOSE
TO SUBSCRIBERS
MONTH/EDITORIAL FEATURES
ADVERTISING SECTIONS
EVENT
ART
MONTH/EDITORIAL FEATURES
ADVERTISING SECTIONS
EVENT
ART
January Prosperity—Spa Guide; Fitness; Wellness Trends
July Travel
• Faces of San Diego • Guide to Aging Well • K12 Private School Guide • Ask an Expert (QA) • Native American Profiles • Real Estate Profiles • Most Coveted Wedding Vendors & Venues • Home Improvement • Spring Escapes • Ask an Expert (QA)
Insider's Event
11/18 11/22 12/27
• Road Trips • K12 Private School Guide • Casinos • Ask an Expert (QA)
Insider's Event
5/19 5/23
6/19
PEACE, LOVE & PRISON: The yoga program teaching inmates compassion PAGE 102
Secret trails, advice from local Olympians, running clubs, next-level gear, and more PAGE 90
PAGE 76
59 REASONS TO GET OUT OF TOWN THIS SEASON Winter Getaways
PAGE 67
February Living & Design
August 75 th Anniversary Celebration: Best of San Diego
Cocktail Kickoff with SD Legion: February 18
12/16 12/20 1/24
• Ask an Expert (QA)
Best of San Diego: August 18
6/16 6/20
7/17
March Brunch
September Plant Based/ Sustainability
• Top Lawyers • Brunch Profiles • Destination Hawaii • Arizona Travel • 5 Star Real Estate • Ask an Expert (QA)
Brunch Bash: March 26
1/20 1/24
2/20
• Guide to Aging Well • West Coast Wine Destinations • Ultimate Pet Guide • Ask an Expert (QA)
7/21
7/25
8/21
April Outdoors—Hiking, Biking, Surfing
October Breakthroughs/ STEM
• Top Dentist Profiles • Fitness • Desert & National Parks • SD Beverage • Ask an Expert (QA)
Insider's Event
2/17 2/21
3/20
• Faces of Health Care • Ask an Expert (QA)
8/25 8/29
9/22
May Best of North County & 75 th Anniversary Kick Off
November Celebrating Women
• Summer Escapes • Thank a Healthcare Hero • Icons in San Diego Business • Ask an Expert (QA) • Balboa Park • Tastemakers • Ask an Expert (QA)
3/17 3/21
4/17
• Celebrating Women Profiles & Congrats • Women Owned Business
Celebrating Women
9/22 9/26 10/20
• Private Dining • Arizona Travel • Ask an Expert (QA) • Winter Escapes
June Best Restaurants
Best of North County: June 23
4/21
4/25
5/22
December Arts & Culture
• 2023 Arts Preview • Charitable Giving Guide • Holiday Mental Health • Home of the Year • Ask an Expert (QA)
Insider's Event
10/20 10/24
11/20
*Information subject to change
CONTACT AMANDA LENOX AT AMANDAL@SDMAG.COM OR 619.230.9292
2023 Media Kit PACKAGES
Packaged Content Advertising Opportunities San Diego Magazine is dedicated to telling the stories of everyday San Diegan’s doing extraordinary things. We create content around these remarkable happenings to reveal the soul of our city through written word, photography, and video then share them through the magazine, website, email, social media, podcasts and in-person events. Each month we deep dive into Food & Drink , Arts & Culture , Living & Style , and Escapes and will work with your business or brand to create a successful campaign tapping into award winning content that aligns best with your goals.
Arts & Culture 73% of our readers hold a college or post graduate degree and earn an average income of $233,00 per year. Indulge their tastes with your upcoming art or cultural happening alongside compelling art and culture content across all our platforms. Escapes Destinations and local escapes looking for well-heeled travelers will find them reading San Diego Magazine across all platforms. 89% of our readers will travel in the next 12 months with nearly half spending $5,000 on a trip. Add to your businesses bottom line by aligning your advertising with our monthly travel content.
Food & Drink Foodies turn to San Diego Magazine for the dish on chefs, openings, bites, and pours. Our readers dine out 11 times per month and spend an average of $80 on a dinner for two. Influence their next reservation with one of these advertising packages. Living & Style Home décor and design fans delight each month seeing trending interiors and distinct architecture across San Diego Magazine's platforms. With 77% of our readers owning a home and 15% owning a second home, they turn to us for inspiration and where to shop. Be the first choice for their next big project with one of these packages.
Source: CVC Audit 2020, 2018
CONTACT AMANDA LENOX AT AMANDAL@SDMAG.COM OR 619.230.9292
2023 Media Kit MAGAZINE DEMOGRAPHICS
Reader Profile AGE
Dental services ...........................................63% Dining entertainment ................................64% Furniture/home furnishings ....................59% Health club/exercise class/equipment .53% Home Improvement/Appliances............60% Medical services ........................................53% Men’s apparel .............................................56% Premium liquor ...........................................25% Vacations/travel .........................................59% Wine ...............................................................66% Women’s apparel .......................................76% Leisure DINING Average meals out in past month...............11 Average number of meals at a fine dining restaurant a year ..........................13 Average amount spent out on dinner for two .........................................$80 Visited a brewery in past month............47% Jet-Setting TRAVEL Spent more than $5,000 on travel in past year ..............................................48% Plan to travel in next 12 months..............89%
Travel 4+ times a year ...............................39% Travel plans are influenced by San Diego Magazine.............................36% Average spent on hotel/night ...............$215 WHERE DO YOU PLAN TO TRAVEL IN THE NEXT 12 MONTHS? Arizona........................................................... 23% Baja, Mexico ................................................20% Hawaii.............................................................29% Las Vegas .....................................................34% Los Angeles .................................................37% Palm Springs/Desert Cities .....................34% San Francisco ..............................................38% Santa Barbara ............................................30% Temecula ......................................................24% REAL ESTATE Own home ....................................................77% Own a vacation home ................................15% Average value of home ..............$1,090,000 Plan to purchase home décor/appliances in the next 12 months ...........................40% Plan on remodeling in the next 12 months ................................................ 27% Plan to purchase a new home ...............14%
Age 25-34......................................................19% Age 35-44 .....................................................18% Age 45-54 .....................................................19% Age 55-64 .....................................................15% Median age ..................................................48% GENDER Female............................................................ 64% Male................................................................. 36% MARITAL STATUS Married...........................................................65% Live with partner...........................................11% Single.............................................................. 24% EDUCATION Graduated college .....................................73% Post graduate study .................................29% OCCUPATION CEO/owner/executive/VP .......................20% Technical staff and professional (engineer, architect, doctor, lawyer)..35% Engagement READERSHIP HABITS Read the last 4 out of 4 issues...................76% Average time spent reading...........1.03 hours reading magazine . ................................. 96% Attended an event ......................................43% Passed along item of interest ..................64% Planned an outdoor activity .....................48% Frequently purchase products .................73% Visited a restaurant......................................86% Visited a specific Web site.........................46% Spending Power ANNUAL HOUSEHOLD INCOME ACTIONS TAKEN Took action as a result of Average household income............$233,216 Greater than $100,000...............................86% Greater than $150,000................................58% Greater than $200,000..............................32% NET WORTH Average net worth.........................$2,024,000 Greater than $500,000..............................69% Greater than $1,000,000............................48% Greater than $2,000,000...........................27%
Source: CVC Audit, 2020
PLAN TO PURCHASE IN THE NEXT 12 MONTHS
Automobile. ...................................................18% Craft beer .....................................................45%
CONTACT AMANDA LENOX AT AMANDAL@SDMAG.COM OR 619.230.9292
2023 Media Kit MAGAZINE CIRCULATION
San Diego Magazine’s print circulation has a strong presence across every distribution channel. Your brand will reach the most engaged of our audience; paid subscribers, distinguished partners and newsstands throughout San Diego County and Southern California.
SUPERMARKETS, DRUGSTORES & SUPERCENTERS Albertsons Bristol Farms Distribution Locations
MEMBERSHIP ASSOCIATIONS San Diego County Medical Society Members SDSU Alumni Association Members KPBS Members REAL ESTATE OFFICES, CHAMBERS OF COMMERCE & VISITOR CENTERS Solona Beach Chamber of Commerce California Welcome Center SDAR Kearny Mesa SDAR Rancho Bernardo
Keil’s Pavillion’s MCX Ralph’s
Boney’s Bayside
Market Cardiff Seaside Market CVS Frazier Farms
Rite-Aid Sprouts Target Vons Walmart Whole Foods Windmill Farms
Gelson’s Jensen’s
41,145 Monthly Circulation
95% Paid & Verified Circulation
SDAR Solana Beach SDAR East County SDAR South County
TRANSPORTATION & AIRPORTS San Diego International Airport
Ontario Airport Private Jets Private Limos & Town Cars
Los Angeles International Airport
HOTELS 1906 Lodge Fairmont Grand Del Mar
Omni La Costa Resort & Spa Park Hyatt Aviara
Four Seasons Residence Club Harrahs’ Rincon Casino & Resort Hawthorn Historic Inn Hilton Del Mar Hotel Del Coronado Hotel Solomar La Jolla Beach & Tennis Club La Valencia Hotel Marriott San Diego Gaslamp
Ranco Valencia Villas Residence Inn Marriott
San Diego Marriott Marquis The Lodge at Torrey Pines The Ponte Vineyard Inn The Westgate Hotel US Grant Hotel Valley View Casino Viejas
CONTACT AMANDA LENOX AT AMANDAL@SDMAG.COM OR 619.230.9292
2023 Media Kit MAGAZINE ADVERTISING RATES LOCAL NET RATES
San Diego Magazine
AD SIZE
12X
6X
1X
Two-Page Spread Full-Page Two-Thirds Page
$6,970 $4,175 $3,620 $4,830 $2,685 $2,025 $1,340
$8,760 $5,250 $4,245 $5,690 $3,160 $2,365 $1,580
$10,140 $6,010 $4,915 $6,525 $3,625 $2,745
Custom options, such as gatefold cover, inserts, and polybagging, are also available upon request.
Half-Horizontal Spread Half-Horizontal/Vertical One-Third Page Quarter-Page
$1,815
Premium Positions
AD SIZE
12X
6X
1X
Inside Front Cover + Page 1
$8,345 $5,005 $6,970
$9,910 $6,230 $8,760
$12,025
Inside Back Cover
$7,215
Back Cover
$10,040
CONTACT AMANDA LENOX AT AMANDAL@SDMAG.COM OR 619.230.9292
2023 Media Kit SANDIEGOMAGAZINE.COM
High Impact Banner Advertising EXPANDABLE VIDEO BANNER • Responsive, rich media, that stretches the full width of the site for one week. • Client can supply own video (15–30 seconds) or request video production rates. $2,000/week* HIGH IMPACT EXPANDABLE VIDEO BANNER • 30 second video that runs on the top of every pageview via expandable rich media. $2,950/week*
HOMEPAGE TAKEOVER • All ad units on homepage. $1,495/week FULL SITE TAKEOVER • Every ad unit for 24 hours. $600/day
CALENDAR TAKEOVER • Perfect for events. • All ad units on the event calendar page. $2,000/week
LIGHTBOX POP-UP • Ad pops up upon entry of website for each new user per day. • Click-through rates 2.8%+. $1,800/week RUN OF SITE BANNER ADS • Target your ideal site visitor based on content, location, device or reach all visitors. $7 CPM FEATURE TAKEOVER • Take over SDMag.coms most popular features like Best Restaurants, Best of San Diego or Top Doctors for a full year. • 100% share of voice, logo inclusion and 100,000 bonus banner ad impressions. • Options for sponsored content integration and video.* $4,995/year
*Video production not included in price.
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CONTACT DAVID MARTIN AT DAVIDM@SDMAG.COM OR 619.230.9292
2023 Media Kit NATIVE & SPONSORED
Native and Sponsored Advertising Integrate your advertising seamlessly with San Diego Magazine’s surrounding esthetic and content. Supply your own content or collaborate with our team of writers, photographers and videographers for advertising that fits comfortably within the flow of sandiegomagazine.com. BLOG POST—SPONSORED • Content provided by client includes copy, photos and click through link. $500 PREMIUM MARQUEE PLACEMENT ON HOMEPAGE • Client supplied blog post lives on the website with one-week premium marquee placement on the homepage. $1,500 BLOG POST—SPONSORED, PROFESSIONAL WRITING INCLUDED $500 for 800 words BRANDED VIDEO CONTENT • Intertwine your brand with video editorial content, product placement, naming rights or a reoccurring web series. Let’s get creative! $2,000+*
VIDEO WITH NATIVE CUSTOM CONTENT • 30 second –2 minute video.
• Professionally written article by San Diego Magazine. • 1-week premium marquee placement on homepage with video embedded into featured articled then boosted on Facebook. $2,500+*
*Video production not included in price.
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CONTACT DAVID MARTIN AT DAVIDM@SDMAG.COM OR 619.230.9292
2023 Media Kit E-NEWSLETTERS AND SMS MESSAGING
E-Newsletter Rates*
1ST POSITION SPONSORED CONTENT
2ND POSITION SPONSORED CONTENT
ISLAND DISPLAY AD 300 X 250
DEDICATED BLAST
TITLE & CONTENT
DISTRIBUTION
SUBSCRIBERS
The Best of San Diego This Week The top things to do in San Diego (Open Rate: 13.4%, CTR: 22%) The Main Dish Local food and restaurant news (Open Rate: 19%, CTR: 22%) Charitable SD Nonprofit campaigns, causes, events (Open Rate: 14%, CTR: 10%) Hikey, Bikey, Beer Active outdoor lifestyle and craft beer (Open Rate: 10%, CTR: 12%)
Twice a week (Mon & Thurs)
45,000+
$495
$795
$595
$3,500
Bi Monthly (Tuesday)
46,100+
$495
$795
$595
$3,500
Monthly
4,100+
$195
$195
N/A
$350
Monthly
45,000+
$495
$795
$595
N/A
*Partial distribution to any e-newsletter subscriber list is also available.
SMS Text Messaging Boost customer engagement and quick activation with SMS text messaging. 8,800+ subscribers. Average Engagement: 22% CTR. $899
1st Position Sponsored Content
2nd Position Sponsored Content
Island Display Ad
2023 Media Kit SOCIAL MEDIA
Social Media Get a boost for your brand or business when you partner with San Diego Magazine on Instagram or Facebook. Leverage our reputation and influence in the space to shine a light on your product, service, or story. INSTAGRAM EXPERIENTIAL STORY We come to you! Photography created around your concept and what makes you a must-visit destination. Includes a minimum of 4 slides, content and creative development with one round of client edits, and link sticker to URL of choice. $3,000/story INSTAGRAM ADVERTORIAL STORY Client provides the assets to San Diego Magazine to promote an upcoming event or happening. Includes a minimum of 5 slides and link sticker to URL of choice. SD Mag designs creative from provided assets. $1,500/story MINI ADVERTORIAL STORY One slide designed by San Diego Magazine for short messaging. Client to supply assets. Includes link sticker to URL. $750 INSTAGRAM CONTEST Grow your fanbase with a contest that requires a follow for a chance to win a prize to your business valued at $300+. Includes: 1 story and 2 in- feed posts per contest. Runs a minimum of 5 days. SD Mag schedules photo shoot, designs creative, and manages and monitors contest. $3,500/contest INSTAGRAM REELS Professional video production from SDM studios aimed to tell your brand story, educate your audience, and get discovered by new fans waiting to find you. Reels will run on @sandiegomag and live as an in-stream preview. Includes: Ownership rights, production, creative development, on location coordination and direction. $5,000/reel INSTAGRAM ORGANIC REEL Organic video production from SDM studios using an iphone aimed to tell your brand story, educate your audience, and get discovered by new fans waiting to find you. Reels will run on @sandiegomag and live as an in-stream preview. Includes: Ownership rights, production, creative development, on location coordination and direction. $2,500/reel FACEBOOK & INSTAGRAM PAID ADVERTISING Leverage San Diego Magazine’s brand credibility and visibility for your next Facebook ad campaign. Work with our team to reach your ideal audience. Campaign runs one week. $1,000
CREATIVE GUIDELINES: San Diego Magazine maintains ambitious standards for social media content. Let our team of experts guide you! We might source creative that will perform better on our platform or request additional photos from you.
CONTACT RACHEL FRANK AT RACHELF@SDMAG.COM
DIGITAL ADVERTISING
2023 Media Kit PODCASTS
General Requirements + Accepted file formats: GIF, JPEG, SWF (rich media) and third party served ads + Ads in e-newsleers cannot use flash or rich media + All ads with a white or light background must include a 1x1 pixel border + San Diego Magazine uses Double Click for Publishers as our ad network + Rich media and flash ads (SWF) require the use of "clickTAG" in place of URL Banner Ads Sizes
Happy Half Hour Food Network personality, Troy Johnson and co- host David Martin’s weekly podcast talks dining out, drinking up, and what’s making news on the restaurant scene. This popular podcast is the recipient of several awards including the 2018 Folio Award’s Niche Podcast of the Year beating top tier competition from Red Bull Media, Harvard Mag., Inc., more. DOWNLOADS • 22,166 per month (spikes up to 40,000+) LEAD IN SPONSOR • 30 word mention at the start of the podcast $250/week LOCATION SPONSORSHIP • Host the podcast at your location and receive unparalleled exposure. Includes a one-week digital advertising roadblock on podcast landing page, on-air mentions, social media mentions on Instagram, Facebook and Twitter and in the Best of San Diego e-newsletter. $2,500/podcast LOCATION SPONSORSHIP + PROFESSIONAL FILMING • Includes on-location filming, product placement, video production and editing. Final video hosted on San Diego Magazine’s YouTube page and included in podcast blog post. $4,000/podcast Not a Parenting Podcast The newest podcast to the San Diego Mag family, Not A Parenting Podcast (NAPP). Hosts Claire Johnson and Alexandra Ott pull the curtain back on San Diego’s top chef’s, designers, community activists and more to learn about the ways home, mental health, spirituality and self-care play are role in the successes and challenges of being a parent. Get in on the ground floor and grow with this dynamic duo. DOWNLOADS • 1040 SPONSORSHIP • :30 - :40 second top of show spot read before the podcast starts. Logo inclusions on promotional advertising, print, email, banner ads, social media and more. $500/week
300 x 600 pixels 300 x 250 pixels 320 x 50 pixels 728 x 90 pixels 970 x 90 pixels 970 x 250 pixels
+ Accepted max file size 150 kb.. + Files accepted: jpeg, png, html 5 + Third party ads excepted
Light Box Pop Up 550 x 550 pixels + 150 kb + Third party not accepted Podcast advertising, when read by the host, drives 71% stronger brand recall than more traditional forms of advertising. This creates high levels of consumer interest, purchase intent and recommendation intent. (Nielsen, 2021)
LEADERBOARD
CONTACT DAVID MARTIN AT DAVIDM@SDMAG.COM OR 619.230.9292
2023 Media Kit VIDEO
Video Production Your brand will come alive with a short film from SDM Studios. Our nationally recognized video production team—led by filmmaker Jeremy Sazon and TV host and writer, Troy Johnson (Food Network)—know how to create memorable, short films that make an impact. You own the rights. Our team will help you devise a plan to use it across all your platforms, and really connect with the modern audience. PROFESSIONAL VIDEO INVESTMENT :15 video $950 :30 video $1,350 1:00 video $1,950 1:30 video $2,550 2:00 video $3,150 Video Includes 2 rounds of edits + vertical and horizontal edits . *does not include posts on SDM social media Production Production and guided story architecture included. Pricing Does Not Include Advertising Placement. Rights Ownership rights included.
®
“Rest easy—one shoot has you covered for Instagram, Facebook, YouTube and any other planned— or spur of the moment—marketing needs . Add to that, the completed video is yours to promote anywhere your customers are looking. ”
ADDITIONAL INVESTMENTS • Adding a location for shoot: $250 per extra location • Revise long-form video to short-form video: $250 per cut • Additional revisions at $200/hour • Additional charges might be accrued based on additional production
CLICK HERE FOR SHOWREEL
"The Big Open" Introduce your brand styled like video editorial. You control the message.
CONTACT DAVID MARTIN AT DAVIDM@SDMAG.COM OR 619.230.9292
2023 Media Kit FEATURED EVENTS
Cocktail Kickoff with SD Legion LOCATION Snapdragon Stadium DATE/TIME** Saturday, February 18, 2023 | 2:30pm - 5:00pm
ATTENDANCE 1,000 Demographics SEX 59% Male , 41% Female AGE
HOUSEHOLD INCOME $85,000–$200,000: 32% $200,000–$350,000: 40% $350,000–$500,000: 21% $500,000+: 7%
21–30: 35% 31–40: 43% 41–50: 18% 50+: 4%
We’re partnering up with San Diego’s very own major league rugby team, SD Legion. The SD Legions first game of 2023 will kickoff at the brand new Snapdragon Stadium (Home of the SDSU Aztecs). The team wanted to start their season with a unique pre-game party, so our brains went to work and put together a dynamic Cocktail Kickoff for loyal fans, San Diego Magazine followers, and local epicureans. The Cocktail Kickoff event is festival-style format with a focus on a people’s choice cocktail competition. Brands will go head-to-head in creating the fan favorite cocktail of the evening (pre batched cocktails are recommended for sampling). Our mission is to provide brands, bars, and restaurants with the opportunity to showcase your product in a fun and unique way that allows guests to learn how to make killer cocktails with your product at their next hosted party. Guests will indulge in live music presented by Wonderbus Entertainment, local bites whipped up by some of San Diego’s finest, and a cocktail competition for the DIY beverage connoisseur. The people’s choice and organizer’s choice winners will be featured in one of San Diego
Brunch Bash LOCATION Omni La Costa Resort - Luna Lawn DATE/TIME Sunday, March 26th | 11:00am - 2:00pm
ATTENDANCE 1,200 Demographics SEX 38% Male, 62% Female AGE
HOUSEHOLD INCOME $85,000–$200,000: 40% $200,000–$350,000: 43% $350,000–$500,000: 15% $500,000+: 2%
21–30: 42% 31–40: 39% 41–50: 10% 50+: 9%
Magazine’s print/digital issues. Sponsorships: $1,500–$7,500
San Diego Magazine’s annual Brunch Bash event is the ultimate Sunday Funday and our number one best seller. Due to popular demand, we’re bringing Brunch Bash back and it's bigger than ever. Guests will splurge on unlimited eats, bottomless beers, brunch cocktails and piping hot coffee at Omni La Costa Resort. San Diego's local brunch icons will serve up their signature fare and delightful libations. Let’s meander through the Spanish inspired grounds, sip on breakfast cocktails, taste vibrant dishes, and enjoy good company! Sponsorships: $3,000–$15,000
*Based off of combination of SDM & SD Legion demographics **Time of event subject to change based on SD Legion game schedule.
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CONTACT SHELBY KALCHIK AT SHELBYK@SDMAG.COM
2023 Media Kit FEATURED EVENTS
Best of San Diego Party LOCATION Liberty Station Central Promenade DATE/TIME Friday, August 18, 2023 | 6:00pm - 9:30pm
ATTENDANCE 2,200 Demographics SEX 44% Male, 56% Female AGE 21–30: 31% 31–40: 40% 41–50: 18% 50+: 11% HOUSEHOLD INCOME $85,000–$200,000: 48% $200,000–$350,000: 36% $350,000–$500,000: 12% $500,000+: 4%
The Best of San Diego Party is the pinnacle of summer celebrations. The event brings together the top local restaurants, bars, breweries, wineries, distilleries and businesses as featured in San Diego Magazine's Best Restaurants and Best of San Diego issues. Guests can expect unlimited bites and sips from more than 100 vendors along with live entertainment, vibrant photo- ops, relaxing lounge spaces, dancing and more. Each year, San Diego Magazine hosts a sold-out crowd to experience a curated mix of the things we love most in our city from lively cocktails to retail therapy. Join in on San Diego’s highly anticipated party of the year! Sponsorships: $3,500–$20,000
Best of North County LOCATION Carlsbad Flower Field Gardens DATE/TIME Friday, June 23, 2023 | 6:00pm - 9:00pm
ATTENDANCE 1,200 Demographics SEX 46% Male, 54% Female AGE 21–30: 16% 31–40: 45% 41–50: 29% 50+: 10% HOUSEHOLD INCOME $85,000–$200,000: 30% $200,000–$350,000: 45% $350,000–$500,000: 17% $500,000+: 8%
The Best of North County returns to Carlsbad for an evening celebration of the top restaurants, bars, breweries, distilleries and businesses that make San Diego's North County noteworthy. Guests indulge in unlimited bites & sips prepared by local chefs and buzzworthy spots. Join San Diego Magazine and North County’s food + beverage purveyors and guests for a night filled with live music, lounges, 50+ exhibitors, and more! Sponsorships: $3,000–$15,000
CONTACT SHELBY KALCHIK AT SHELBYK@SDMAG.COM
2023 Media Kit FEATURED EVENTS
San Diego Magazine Women’s Summit (Previously Celebrating Women) LOCATION Park & Market DATE/TIME Thursday, November 2nd | 3:00pm - 6:00pm
ATTENDANCE 500 Demographics SEX 31% Male , 69% Female AGE
HOUSEHOLD INCOME $85,000–$200,000: 35% $200,000–$350,000: 34% $350,000–$500,000: 25% $500,000+: 6%
21–30: 22% 31–40: 35% 41–50: 31% 50+: 12%
Our annual Celebrating Women Event is getting a makeover! Our treasured event will be evolving into an interactive, engaging, and educational evening that provides local changemakers with networking opportunities, personal development, social activities, a panel discussion and Q&A led by San Diego’s powerhouse females, and our Celebrating Women awards. The evening will begin with a networking happy hour for brands to connect, educate, and inspire attendees with creative experiential marketing. Following the networking segment, attendees and participants will be invited inside to sit in on an informative panel discussion that will leave them with a wealth of knowledge and ambition. Together, we’ll celebrate the female groundbreakers of San Diego and aim to foster the next generation of leaders.
CONTACT SHELBY KALCHIK AT SHELBYK@SDMAG.COM
2023 Media Kit PRINT SPECIFICATIONS
Spread
Full Page
2/3 Page
1/2 Page Vertical
solid borders indicate bleed ads
A
C
WIDTH X HEIGHT (INCHES) Print Space Two-Page Spread Bleed.......................................... 16.625 x 11 Trim 16.375 x 10.75 Live Area 15.375 x 9.75 Full-Page Non-Bleed.............................................. 7.25 x 9.875 Full-Page Bleed.......................................................... 8.4375 x 11 Trim 8.187 x 10.75 Live Area 7.187 x 9.75 Two-Thirds Page............................................... 4.5125 x 9.3812 Half-Page Horizontal........................................ 6.7872 x 4.6312 Half-Page Vertical............................................... 3.325 x 9.3812 Third-Page Horizontal..................................... 4.5125 x 4.6312 Third-Page Vertical............................................ 2.1375 x 9.3812 Quarter-Page....................................................... 3.325 x 4.6312
D
B
A 1/4 Page B 1/2 Page Horizontal C 1/3 Page Horizontal D 1/3 Page Vertical
Delivery
PDFs, as well as fully packaged files, including the InDesign CC or lower document, and all supporting files (fonts, images, etc...) can be uploaded to sdmag.us/sdmdropbox or emailed to art@sdmag.com . Please compress all files before uploading. FILE FORMATS PDF/X-1 or press-ready PDF documents WITHOUT crop marks but accommodating trim and bleed. Files must be native Macintosh. InDesign CC or lower; Illustrator CC or lower; or Photoshop CC or lower. RESOLUTION All images and logos must have a resolution of 300 dpi at 100% print size.
PROOFS To ensure exact colors, a high-quality color-match print accompanying all print-ready digital files is recommended when submitting files. San Diego Magazine is not responsible for reproduction quality if color match proof is not provided. PRODUCTION FEES* Stock photos or graphics purchased for ad creation $25 each (client to approve purchase) Proofs beyond the third revision $50 each Packaged files for use outside of San Diego Magazine $150
COLOR All colors must be CMYK. Total ink density should not exceed 300%. Pantone colors and metallic ink can be purchased at an additional cost. BLEED Full-page files must include .125" bleed on all sides. Do not include crops or registration marks. LIVE AREA Text and logos should be within .5" from the trim. If you prefer to adhere to your own live area, you accept responsibility in the event that copy, images, or logos are trimmed when printed.
*Applies to ads created/edited by the San Diego Magazine design team
CONTACT AMANDA LENOX AT AMANDAL@SDMAG.COM OR 619.230.9292
2023 Media Kit DIGITAL ADVERTISING SPECS
General Requirements • Accepted file formats: GIF, JPEG, SWF (rich media) and third party served ads • Ads in e-newsletters cannot use flash or rich media • All ads with a white or light background must include a 1x1 pixel border • San Diego Magazine uses Double Click for Publishers as our ad network • Rich media and flash ads (SWF) require the use of "clickTAG" in place of URL Banner Ads SIZES
SPONSORED CONTENT Thumbnail Dimension: 140 x 140 pixels • Title • Advertorial copy: 30 words • Referring links: 2 max • All content is subject to review and approval • URL
DEDICATED BLAST 600 x 1200 pixels • Subject Line • Rich media: Not accepted • File type: jpg or finished HTML file • URL Social Media INSTAGRAM STORIES 1080 x 1350 pixels INSTAGRAM TIMELINE PHOTO 1080 x 1080 pixels
300 x 600 pixels 300 x 250 pixels 320 x 50 pixels
728 x 90 pixels 970 x 90 pixels 970 x 250 pixels
• Accepted max file size 150 kb • Files accepted: jpeg, png, html 5 • Third party ads excepted
• Include all relevant hashtags and handles Website Sponsored Content • Advertorial max word count: 600 • Referring embedded links: Unlimited • Photo format: JPG or PNG • File size: For advertorial, submit hi-res JPGs. For logos, .eps preferred • Photo quantity: 1 minimum, 6 max • Main photo size: 1200 x 900 pixels (San Diego Magazine will resize images to fit upon request)
LIGHT BOX POP UP 550 x 550 pixels • 150 kb • Third party not accepted • URL Expandables
1280 x 140 pixels collapsed, call to action to open 1280 x 400 pixels expanded, call to action to close • File type: jpg, static image • Video max length: 30 seconds • Video file: MP4 or YouTube link (must be public link if not MP4) • Collapsed image must have an "expand" call to action/button • Expanded image must have "X" or a "close" call to action in the top right corner. Allow space for video to be imbedded. • Ad Example: https://console.adventive.com/ad/ demohtml/6e0bb001-52e6-49f6-9d86-f7238f98ebe2/0 E-Newsletters
• Video Format: MP4, FLV or YouTube or Vimeo link. Video must not contain third party advertisements. Video may also be hosted from San Diego Magazine YouTube channel upon request. Max length 5 minutes. All content is subject to review and approval.
ISLAND AD UNIT 300 x 250 pixels • Max file size: 40k, gif, png or jpg • Rich Media: Not accepted • URL
1 Banner Ad - 970 x 250
CONTACT DAVID MARTIN AT DAVIDM@SDMAG.COM OR 619.230.9292
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