DIGITAL ADVERTISING
2023 Media Kit PODCASTS
General Requirements + Accepted file formats: GIF, JPEG, SWF (rich media) and third party served ads + Ads in e-newsleers cannot use flash or rich media + All ads with a white or light background must include a 1x1 pixel border + San Diego Magazine uses Double Click for Publishers as our ad network + Rich media and flash ads (SWF) require the use of "clickTAG" in place of URL Banner Ads Sizes
Happy Half Hour Food Network personality, Troy Johnson and co- host David Martin’s weekly podcast talks dining out, drinking up, and what’s making news on the restaurant scene. This popular podcast is the recipient of several awards including the 2018 Folio Award’s Niche Podcast of the Year beating top tier competition from Red Bull Media, Harvard Mag., Inc., more. DOWNLOADS • 22,166 per month (spikes up to 40,000+) LEAD IN SPONSOR • 30 word mention at the start of the podcast $250/week LOCATION SPONSORSHIP • Host the podcast at your location and receive unparalleled exposure. Includes a one-week digital advertising roadblock on podcast landing page, on-air mentions, social media mentions on Instagram, Facebook and Twitter and in the Best of San Diego e-newsletter. $2,500/podcast LOCATION SPONSORSHIP + PROFESSIONAL FILMING • Includes on-location filming, product placement, video production and editing. Final video hosted on San Diego Magazine’s YouTube page and included in podcast blog post. $4,000/podcast Not a Parenting Podcast The newest podcast to the San Diego Mag family, Not A Parenting Podcast (NAPP). Hosts Claire Johnson and Alexandra Ott pull the curtain back on San Diego’s top chef’s, designers, community activists and more to learn about the ways home, mental health, spirituality and self-care play are role in the successes and challenges of being a parent. Get in on the ground floor and grow with this dynamic duo. DOWNLOADS • 1040 SPONSORSHIP • :30 - :40 second top of show spot read before the podcast starts. Logo inclusions on promotional advertising, print, email, banner ads, social media and more. $500/week
300 x 600 pixels 300 x 250 pixels 320 x 50 pixels 728 x 90 pixels 970 x 90 pixels 970 x 250 pixels
+ Accepted max file size 150 kb.. + Files accepted: jpeg, png, html 5 + Third party ads excepted
Light Box Pop Up 550 x 550 pixels + 150 kb + Third party not accepted Podcast advertising, when read by the host, drives 71% stronger brand recall than more traditional forms of advertising. This creates high levels of consumer interest, purchase intent and recommendation intent. (Nielsen, 2021)
LEADERBOARD
CONTACT DAVID MARTIN AT DAVIDM@SDMAG.COM OR 619.230.9292
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