2023 Media Kit MAGAZINE DEMOGRAPHICS
Reader Profile AGE
Dental services ...........................................63% Dining entertainment ................................64% Furniture/home furnishings ....................59% Health club/exercise class/equipment .53% Home Improvement/Appliances............60% Medical services ........................................53% Men’s apparel .............................................56% Premium liquor ...........................................25% Vacations/travel .........................................59% Wine ...............................................................66% Women’s apparel .......................................76% Leisure DINING Average meals out in past month...............11 Average number of meals at a fine dining restaurant a year ..........................13 Average amount spent out on dinner for two .........................................$80 Visited a brewery in past month............47% Jet-Setting TRAVEL Spent more than $5,000 on travel in past year ..............................................48% Plan to travel in next 12 months..............89%
Travel 4+ times a year ...............................39% Travel plans are influenced by San Diego Magazine.............................36% Average spent on hotel/night ...............$215 WHERE DO YOU PLAN TO TRAVEL IN THE NEXT 12 MONTHS? Arizona........................................................... 23% Baja, Mexico ................................................20% Hawaii.............................................................29% Las Vegas .....................................................34% Los Angeles .................................................37% Palm Springs/Desert Cities .....................34% San Francisco ..............................................38% Santa Barbara ............................................30% Temecula ......................................................24% REAL ESTATE Own home ....................................................77% Own a vacation home ................................15% Average value of home ..............$1,090,000 Plan to purchase home décor/appliances in the next 12 months ...........................40% Plan on remodeling in the next 12 months ................................................ 27% Plan to purchase a new home ...............14%
Age 25-34......................................................19% Age 35-44 .....................................................18% Age 45-54 .....................................................19% Age 55-64 .....................................................15% Median age ..................................................48% GENDER Female............................................................ 64% Male................................................................. 36% MARITAL STATUS Married...........................................................65% Live with partner...........................................11% Single.............................................................. 24% EDUCATION Graduated college .....................................73% Post graduate study .................................29% OCCUPATION CEO/owner/executive/VP .......................20% Technical staff and professional (engineer, architect, doctor, lawyer)..35% Engagement READERSHIP HABITS Read the last 4 out of 4 issues...................76% Average time spent reading...........1.03 hours reading magazine . ................................. 96% Attended an event ......................................43% Passed along item of interest ..................64% Planned an outdoor activity .....................48% Frequently purchase products .................73% Visited a restaurant......................................86% Visited a specific Web site.........................46% Spending Power ANNUAL HOUSEHOLD INCOME ACTIONS TAKEN Took action as a result of Average household income............$233,216 Greater than $100,000...............................86% Greater than $150,000................................58% Greater than $200,000..............................32% NET WORTH Average net worth.........................$2,024,000 Greater than $500,000..............................69% Greater than $1,000,000............................48% Greater than $2,000,000...........................27%
Source: CVC Audit, 2020
PLAN TO PURCHASE IN THE NEXT 12 MONTHS
Automobile. ...................................................18% Craft beer .....................................................45%
CONTACT AMANDA LENOX AT AMANDAL@SDMAG.COM OR 619.230.9292
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