Analysis shows Doordrop and Direct Mail deliver higher responses when combined
Direct Mail Response Example
Analysis across multiple industry sectors to understand the impact of Doordrop on Direct Mail activity Evidence shows Doordrop have a greater impact on response versus Direct Mail alone This approach works for acquisition campaigns - when the Doordrop and Direct Mail piece align in terms of creative, messaging and offer. Our evaluation is based on Test and Control methodology; • Test: Households exposed to DM and Doordrop • Control: Similar size and profile of Test households but only exposed to DM • Impact of other media is equal across Test and Control
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