09 BRAND & VISUAL IDENTITY GUIDELINES | IMAGERY
Core concept 1 / making connections FEELINGS AND EMOTIONS
When appropriate, our visuals should exhibit emotion in order to ensure a connection with the viewer. These assets should display a breadth of subjects, cultures and landscapes and should feel authentic and genuine. Selected visuals should have less of a focus on the face/individuals; instead prioritising the overall impact or connection as the focal point. Our imagery should aim to depict some of the qualities below: X Less focus on the face/individuals and more focus on the overall impact or connection (a more anonymous image). X Imagery that is carefully considered and composed, but not staged. X Images that explore elements of scale to create strong visual contrast to support the story. Images of BDO’s people are a great fit for this focus area. All images must be sourced with proper legal consent and it is strongly recommended to discontinue use of images once individuals are no longer employed by BDO.
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