10 BRAND & VISUAL IDENTITY GUIDELINES | IMAGERY
Core concept 1 / making connections OBJECTS / LOCATIONS
OBJECTS Objects can form the main subject in industry-specific scenarios (but not in advertising, see page 21). They should illustrate human involvement or be photographed with an element of human contact.
LOCATIONS The environment you choose is important.
Try to ensure that your locations are: X Shot in realistic environments. X Relevant to your market and message. X Tidy, clean and simple. X Easily identifiable, so that your key messages are quickly conveyed.
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