11 BRAND & VISUAL IDENTITY GUIDELINES | IMAGERY
Core concept 1 / making connections BUSINESS CONCEPTS
Sometimes the goal of our messaging can best be achieved by using an abstract approach. This category for communicating your business messaging allows for conceptual imagery, where the content captures a real- time moment with the objective of provoking a new way of looking at or thinking about things. When selecting this category, aim to ensure that you keep in mind that: X Reflections remain core to the composition. X The image is a credible vehicle for your business concept. X You should consider your audience and think about what the business concepts may be for a particular market or industry.
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