13 BRAND & VISUAL IDENTITY GUIDELINES | IMAGERY
Core concept 3 / finding moments for red OVERVIEW
To elevate the BDO brand and visual messaging, images that feature our brand-defining colour can spark more bold connections. Although not required for every image, these ‘moments of red’ should be found in every lead image (cover, main image used for promotion etc.) and for substantial projects (reports, surveys, paid campaigns etc.) at a minimum. The red element should reinforce the focus of the image or a detail that connects to the subject matter. Try to: X Find naturally-occurring elements of red within your photos as opposed to digitally modifying the images. X Alternatively, if it’s possible to recolour an element of an image red, while retaining its naturalness, please feel free to do so X Incorporate red elements into custom photoshoots if the opportunity arises.
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