17 BRAND & VISUAL IDENTITY GUIDELINES | IMAGERY
Vector-based visuals TEXTURED BACKGROUNDS
We have expanded our design toolkit to include background patterns that reflect and complement the key visual components of our brand. These background visual components can add depth and interest to our designs, but we must be mindful of how many visual components we combine within any given layout to avoid a design that feels overly busy or detracts from our content. The backgrounds can be applied (but are not limited) to covers and internal pages of thought leadership materials, videos, social shares and other interactive and digital applications. Additional, similar, patterns may also be applied depending on the needs of your design. The following two background options detail our preferred direction.
BANDED GRADIENT BACKGROUNDS Another nod to the cornerstone element in the BDO brand are the banded gradient backgrounds. As opposed to solid colour blocks, the layered angles in the backgrounds are tinted and arranged diagonally in a way that creates depth and movement.
PATTERNED TRIANGLE BACKGROUNDS The patterned triangle background is a seamless repeating vector pattern that is inspired by the angle of our cornerstone. The pattern provides subtle depth and visual interest to the backgrounds of design layouts. The patterned triangle backgrounds contain 35° triangles in the primary palette colours. Download PNG and vector swatch files from the Brand Centre on BDO World .
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