01 BRAND & VISUAL IDENTITY GUIDELINES | IMAGERY
VISUAL IDENTITY GUIDELINES / IMAGERY Contents
X Background and introduction
02 03 04 05 06 07 08 12 13 14 15 16 17 18 21 22 23 24 25 26
X The BDO Brand X Our visual identity
X Visual identity guidelines 2023
X Introduction to our photo-based imagery
X Core concepts
– Core concept 1: making connections
– Core concept 2: reflections
– Core concept 3: finding moments of red
X Vector-based visuals
– Iconography – Illustrations
– Textured backgrounds
X Applying the style
– Applying the style for advertisements & social media
– Applying the style for print
– Applying the style for BDO web sites
X BDO people portraits X External photographers
X Recommended imagery web sites & what to avoid
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