21 BRAND & VISUAL IDENTITY GUIDELINES | IMAGERY
Applying the style (continued)
In instances where the available space is too small - for example, in digital banner ads - it is permissible to omit the cornerstone and use instead a standalone logo.
APPLYING THE STYLE FOR ADVERTISING & SOCIAL MEDIA Our ‘Conversations’ advertisements make us easily identifiable around the world as the leader for exceptional client service. This concept expands on our second imagery concept which aims to ‘reflect’ our clients and people. When selecting images for Conversations or similar advertisements, always ensure that: X People are visible in the image and engaged in conversation when there are two or more. X That we have captured a pivotal moment in conversation - a moment of insight, perspective, or recommendation. X Our image demonstrates a deep understanding of our clients’ business and target area. X A genuine and sophisticated environment is portrayed. Images for sponsorships and charitable advertisements do not have to include two or more people engaged in conversation, but should aim to follow the imagery guidelines in this document.
Industry ad
Real Estate and Construction – Affordable Housing
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“Housing projects I understand. But these new FASB standards…”
Affordable Housing Services at BDO Proactive guidance is essential to navigating changing regulatory and reporting standards . Whether you are a developer, investor fund, asset manager or property manager, BDO’s Affordable Housing Practice combines in-depth industry knowledge with a national network of support .
People who know Affordable Housing, know BDO.
Contact Name , Title / email BDO USA, LLP, Address, City, ST Zip
Contact Name , Title / email BDO USA, LLP, Address, City, ST Zip
Accountants and Advisors
www.bdo.com
© 2023 BDO USA, LLP. All rights reserved.
In the example above, a 4-cornered secondary shape is exceptionally permissible, as it allows for better readability of text against the background. The resulting available space means that the cornerstone has been dropped in favour of a standalone logo. A designer can, exceptionally, decide to employ a 4-cornered secondary shape in instances where it is necessary to make room for legible copy and provide contrast, as above. Note that, when the secondary shape contains a headline, its usual 3-cornered shape should be maintained. For more details on how to properly apply the cornerstone on digital banner ads, please reference the logo guidelines .
Revised 01-2023
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