23 BRAND & VISUAL IDENTITY GUIDELINES | IMAGERY
Applying the style (continued)
APPLYING THE STYLE FOR BDO WEB SITES Wherever possible, people should be included in the imagery selected for your BDO web site. The only consistent exception - i.e. not including people in web site imagery - applies to industry and location pages. Your web site industry pages must encapsulate the essence of our clients’ industries to help communicate our level of experience and understanding of their particular area. However, in some cases this can be achieved through ‘reflective’ imagery that includes the right objects and environment. Location-specific pages on your web site aim to capture characteristics of the featured location and should be easily identifiable. The imagery you use on your web site should follow the guidelines in this document, but be as culturally applicable as possible. Please note that the Global Web Template (GWT) has a range of ready-to-use FMA images built in. For further guidance please visit the BDO web site imagery guidelines on BDO World.
Your campaign ‘hero’ image might not always translate on a BDO web site or in other online environments due to sizing restrictions. Under these circumstances, we recommend using another image that you may have used in the same campaign, or finding a similar image from the same family or with similar characteristics.
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