24 BRAND & VISUAL IDENTITY GUIDELINES | IMAGERY
BDO people portraits
STYLE When shooting a headshot for BDO, for inclusion in a biography or an article, for example, it is important to present the subject as warm, honest, approachable and friendly. For this reason they should appear relaxed and smiling in all portraits. X Shoot against a plain background that contrasts with the subject. A white/light or green screen background makes the headshot easier to trim out so a blurred office background can be applied. X Ensure the subject wears appropriate business attire but avoid strong patterns/ stripes or polka dots as these will distract from the subject. No white or light outer layers if using a white background. X Avoid layers and accessories that add bulk and distract from the subject. ANGLE Shoot at the same height as your subject’s head, also known as eye level. The subject should be shot generally from the front with the body turned to a slight angle, and have them look directly at the camera. LIGHT Use natural or natural looking light where possible. This is more flattering and will help to create a friendlier feel to the image. When using flash, check that there are no shadows cast or reflections appearing in glasses.
CROP Focus the portrait on the head and shoulders, cropping the upper body around the mid arm/elbow area, so that the viewer has the best possible view of the subject. COLOUR The use of both colour and black and white portraits are acceptable, but full colour headshots are preferred and most common. When using colour ensure it is natural and not oversaturated. Please also ensure that portrait style and zoom level is consistent within a document, like a proposal, presentation or insight. PERMISSION For event or group photography, in particular, don’t presume that the subject of the picture actually wants to be photographed. Try to make sure they are as comfortable as possible and ensure you obtain their sign-off / permission before using any shots. For further guidance, please reference the headshots guidelines here .
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