26 BRAND & VISUAL IDENTITY GUIDELINES | IMAGERY
Recommended imagery web sites & what to avoid
Our recommendation is to source images from reputable and affordable picture libraries such as Getty Images, iStock, Adobe, Thinkstock, Pexels, Fotolia and Pixabay. A library of imagery currently in use in our firms will shortly be made available to inspire and, when appropriate, borrow from. Please check the Brand Centre on BDO World for updates.
WHAT TO AVOID Examples of photo- and vector-based things to avoid.
X Silouetted images X People looking at the camera X Staged images X Cheesy conceptual images X Photos with illustrations overlayed X 3D illustrations X Heavily edited imagery
3D illustrations - illustrations should be flat, modern, and simple.
Silhouetted - the people are the focus and you can’t see any detail of them.
Cheesy, inauthentic conceptual image.
With exceptions noted: X Visuals of children X Visuals of alcohol
Cheesy, inauthentic image.
Realistic photo with unrealistic illustration overlaid.
Staged pose and making direct eye contact.
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