08 BRAND & VISUAL IDENTITY GUIDELINES | IMAGERY
Core concept 1 / making connections PEOPLE AND CONVERSATIONS
People are important in every aspect of our business. Wherever possible, your imagery should include two or more people engaged in an activity or conversation. Aim to ensure that all people depicted are: X Engaged in the situation and not with the viewer i.e. not looking at the camera but looking away, facing each other or seen in the distance. X Happy, calm and controlled, illustrating confidence in their activity. X Always adults. X Always portrayed in a positive context. X Models or actual BDO clients/people whose ethnicity and culture have been considered, with reference to a particular market or industry. X Down to earth and real, conveying honesty and trust.
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