Practice Marketing NEWSLETTER • FEBRUARY 2025 NEWSLETTER • JUNE 2025
ATTENTION PT OWNERS:
When the Economy Shifts, How Do You Keep Your Practice on Track? BUSINESS RECOVERY CURVE
Clinic with A Recovery + Marketing Plan
Clinic That Cuts Back On Marketing
EMERGENCY
100% Revenue
100% Revenue
100 %
80 %
Temporary Financial Loss
Additional Financial Loss
60 %
40 %
20 %
0 %
Month 1
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The Business Recovery Curve For PT Owners
Discover The Secret Lifeline That WIll Provide Stability & Encourage Growth For Your Practice Even In The Midst of Confusion or Economic Downturn.
Practice Marketing Newsletter
BUSINESS RECOVERY CURVE
Clinic with A Recovery + Marketing Plan
Clinic That Cuts Back On Marketing
EMERGENCY
100% Revenue
100% Revenue
100 %
80 %
Temporary Financial Loss
Additional Financial Loss
60 %
40 %
20 %
0 %
Month 1
Month 2
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Month 4 Month 5
Month 6
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The Business Recovery Curve for PT Owners
marketing plan, and Clinic 2 that cuts back on it’s marketing. Clinic 2 experiences a much more prolonged financial loss, even though they are trying to save some money.
future emergencies won’t ruin what you’ve worked so hard to build! These same principles helped hundreds of practices not just survive the economic downturn after COVID… but thrive while others closed their doors.
When the Economy Shifts, How Do You Keep Your Practice on Track? In today’s uncertain economic environment, clinics across North America are facing tough new challenges. Rising interest rates, staffing shortages, inflation, and even global trade policies like on- again off-again tariffs are all tightening the margins for private PT practices. These shifts can disrupt your patients’ lives causing them to stop paying for things like PT—quickly drying up your revenue flow. But here’s the good news: you can protect your clinic and even grow — by understanding how to leverage the Business Recovery Curve and apply proven marketing strategies. Even more importantly, you can develop a “Business continuity plan” so that even
HOW DO I APPLY THIS IN MY PT CLINIC? •
THE BUSINESS RECOVERY CURVE: YOUR FINANCIAL LIFELINE IN A DOWNTURN
Keep your clinic running at as high a percentage as possible. Maximize your space, make sure you’re equipped to meet your top Revenue Ratio, and be sure your staff volume is in line with your patient volume. Keep communicating with your current and past patients. Plan what marketing you’ll need to send out that addresses the financial strain on patients. You don’t need to make it a taboo topic. In fact if you say out loud what your patients are thinking or feeling, they trust you more and view you as a leader to be followed.
This strategy focuses on the operational and financial recovery of a business from an emergency. The concept is simple: those businesses which retract considerably their marketing efforts during an emergency, and do not plan for the fastest recovery possible, will experience SIGNIFICANTLY longer financial pain when the recovery happens. Clinics that continue to market and communicate during an economic slowdown recover faster, stronger, and smarter. In the above graph, look at the difference between Clinic 1 with a recovery and
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Here are the next steps I recommend taking… (continued inside)
SCAN THE CODE OR VISIT Market2Grow.Net Watch the video and download the full 38-page report. Install the Market2Grow™ Practice Strategy in your business today!
THE BUSINESS RECOVERY CURVE FOR PTS
Maximize Online Discovery
Prospect2Patient Conversion
Patient Marketing
BUSINESS RECOVERY CURVE
Clinic with A Recovery + Marketing Plan
Clinic That Cuts Back On Marketing
Attract Higher-Paying Patients
Market2Grow™ Strategy
Website Recruitment Hub
100% Revenue
100% Revenue
EMERGENCY
Lower Customer Acquisition Costs
100 %
Leverage Google Jobs
80 %
Marketing Clarity
Google Job Ads
Temporary Financial Loss
Additional Financial Loss
60 %
40 %
20 %
WAYS TO ADJUST MARKETING DURING ECONOMIC OR FINANCIAL HARDSHIP:
0 %
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WHAT YOU NEED TO DO NOW: (continued) Teach your team the Business Recovery Curve idea & how you have a plan to lead through times of uncertainty. Continue to market your practice heavily , but alter your message to provide even greater value. Focus on tips and strategies to those who need to manage their health on a budget. This will pay off greatly in the long run, with good public relations. Lean into your patient list: past and current patients already trust you. Stay connected via email, social media, calls, and text outreach. Audit your expenses and look for opportunities to cut operational costs without reducing your reach into the community (marketing). Examine how to leverage financial reserves and lines of credit to continue to operate remotely and market your business. Work on your accounts receivable to assist with cash flow. One major lesson from recent years is the power of value-add services. These increase your revenue per patient and attract new demographics — while insulating your clinic from reimbursement fluctuations. If you haven’t already, consider:
Ergonomics or injury prevention workshops for employers
Market2Grow™
Lower cost per patient with optimized SEO + Google Ads (as low as $35!) Use condition-based campaigns: “Back pain relief in [city]” Track leads with Patient Lead CRM—ditch the guesswork Share patient wins to boost conversions
Cash-based services that don’t rely on insurance
For some clinics, offering cash incentives and pre-payment bulk visit plan discounts can improve your cash flow while offering value to the patient. OUTFLOW = INFLOW This is a business principle as old as time. How it relates here is: In times of emergencies, an incredible amount of communication outflow is needed. The greater the outflow, the faster the recovery.
Market2Hire™
Rank job posts on Google Jobs—skip expensive boards
The faster the recovery, the lesser the financial loss.
Add culture-focused videos + career pages
FINAL THOUGHTS There will always be economic cycles. What matters is how you prepare and respond. The clinics that invest wisely in marketing, adapt their strategies, and communicate with clarity are the ones that weather the storm and come out stronger. If you’re ready to take control of your growth, even in uncertain times, we’re here to help. Stay strong, stay strategic—and keep growing!
Build PT school pipelines early
Market2Profit™
Add cash-based wellness/ performance services
Offer pre-paid visit packs
Reactivate past patients with email + direct mail
Wellness & performance programs
The Business Recovery Curve for PTs is just one part of the strategy used by The Top 10% of PT Clinics . Get your free copy of The Market2Grow Practice Strategy today by visiting Market2Grow.Net!
121 Patient Leads in 90 Days 5x INCREASE in Patients from Google Ads in 90 Days After PT Clinic Switches to Practice Promotions 5x INCREASE in Patients from Google Ads in 90 Days After PT Clinic Switches to Practice Promotions “We couldn’t be happier with the support and expertise we’ve received from Practice Promotions! - JESSICA ROBINS, Trilogy PT 5x INCREASE in Patients from Google Ads in 90 Days after Switching to Practice Promotions
5x INCREASE in Patients from Google Ads in 90 Days After PT Clinic Switches to Practice Promotions
5x More Patient Calls
75 % Reduced Ad Costs
5x More Patient Calls Patient Calls More
75 % Reduced Ad Costs Ad Costs Reduced
121 Patient Leads in 90 Days Patient Leads in 90 Days 121
Total Patient Leads
1233 %
53
60
40
Total Patient Leads Total Patient Leads Total Patient Leads Former Agency 6 Ads Conversions/Month
Practice Promotions
Started with Practice Promotions
Started with Previous Google Ads Agency
1233 %
1233 %
30+ Ads Conversions/Month
20
53
53
60
60
60
$192 per Patient Lead
$50 per Patient Lead
0
121 Ads Leads in 90 Days
40 110 Ads Leads in 2.5 years 40 40
JUL 2023
JAN 2024
JUL 2024
JAN 2025
JAN 2023
Started with Practice Promotions Started with Practice Promotions Started with Practice Promotions
Started with Previous Google Ads Agency Started with Previous Google Ads Agency Started with Previous Google Ads Agency
20
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20
5x More Calls! They jumped from about 6 new patients per month with the other guys to an average of 30 patient calls per month with us!
“We couldn’t be happier with the support and expertise we’ve received from Practice Promotions! [They] provided seamless implementation and a strategic approach which have made a noticeable difference in our ad performance.” In 2021, Trilogy Physical Therapy joined Practice Promotions for our website design and SEO services. However, they used a different marketing agency to run their Google Ads…with low results. In January 2025, they switched their Google Ads management to us…and saw immediate results! In their first 90 days of ads running, we got MORE patient calls from Google Ads than “the other guys” got in 2.5 years! KEY WINS Got more patients from Google Ads in 90 days than “other guys” got in 2.5 years. In their first 90 days with Practice Promotions, they got 121 Phone Calls / Appointment Requests from Google Ads! In contrast, the “other guys” only brought in 110 leads in 2.5 years! We couldn’t be happier with the support and expertise we’ve received from Practice Promotions.” JESSICA ROBINS, Trilogy PT
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75% Reduction in Cost. With us, Trilogy is only paying Google $50 per new patient call, vs $192 per call with the other guys. WHAT WE’RE DOING DIFFERENTLY… Smart location targeting based on patient behavior, no wasted clicks for patients who can’t make the trip Advanced keyword targeting that pairs high volume, high action keywords with conversion rich long tail keywords competitors and less thorough agencies miss Call tracking and lead analysis allow us to stay connected with the actual patient experience and make adjustments based on clinic-level interaction We couldn’t be happier with the support and expertise we’ve received from Practice Promotions.” We couldn’t be happier with the support and expertise we’ve received from Practice Promotions.” JESSICA ROBINS, Trilogy PT JESSICA ROBINS, Trilogy PT Trilogy PT
Intrigued? Watch the Market2Grow™ System Training and learn how we got Trilogy here!
Economic downturns can rattle even the most established practices. But history shows that physical therapy clinics with a solid growth plan not only survive tough times—they thrive. The key? Leveraging smart strategies and proven resources that help you stay agile, visible, and profitable. Here are 5 must-use resources to keep your practice strong—even in a storm: Top 5 Resources to Help PT Clinics Thrive During Economic Uncertainty
SHIFT YOUR MINDSET with Elite Entrepreneurs This blog from Elite Entrepreneurs re-frames a potential recession not as a threat, but an opportunity to lead with vision. It’s a reminder that your mindset is your greatest asset. Are you thinking like an owner or reacting like an employee? This resource challenges you to take charge—and plan with purpose.
OVERCOME THE FINANCIAL STORM & Take Control Of Your Marketing $$ Don’t cut marketing—optimize it. This free guide walks you through how to track where your new patients are coming from, how to measure true marketing ROI, and how to confidently reinvest in what’s working. If you’re unsure where to put your marketing dollars, this is your game plan.
PUT OUT DAILY ADMIN FIRES with the Practice Marketing Podcast What is hurting most in your PT business? Is your front desk struggling to meet the standards you expect? Or are you full of patients...but don’t seem to be making any money? In this recent episode, Neil interviews Brian Gallagher, PT. He’s a physical therapist by training, but since 2006 he’s been running MEG Business Management! MEG provides virtual training systems and coaching to PT Owners. Brian talks about something really practical—how to put out daily administrative fires in your business!
TURN CHALLENGES INTO GROWTH with Practice Freedom U Need business coaching? Practice Promotions’ official partner, Practice Freedom U, wrote a great article on: “Can My Practice Survive? Turning Challenges Into Opportunities for Growth.” Learn how to build systems and culture that help you retain staff, reduce stress, and lead effectively.
USE THE MARKET2GROW VIDEO TRAINING The Market2Grow™ strategy teaches you how to stabilize and grow your practice through intelligent marketing insights, trackable lead systems, and better hiring strategies. Top 10% clinics use this system to stay full—even when others are struggling.
Uncertainty will always come. But with the right systems, marketing clarity, and mindset, your PT clinic can emerge stronger than ever. Use these resources to control your growth and protect your future. Would you like help implementing the Market2Grow system in your practice?
Turn Uncertainty Into Opportunity And Order The Market2Grow Book At Market2Grow.Net Today!
Are you a PT owner who is determined to grow in 2025?
Learn how to build a practice marketing system that helps you GROW new patients, HIRE the best people, and achieve healthy PROFIT margins
STEP 1: Watch the 69-Minute
Market2Grow™ System Training
STEP 2: Get Your Free Book!
Growth-minded PT, Rehab, & Multidisciplinary Clinic Owners with 2+ Providers who are ... Dealing with competition, low patient volume, or aren’t sure who they can trust for advertising success New report reveals how the top 10% of clinics are growing new patients, attracting top talent, and increasing profitability simultaneously using the 3-pronged Market2Grow ™ system.
Don’t trust a QR code? Fair enough. Just visit Market2Grow.Net to get the video + 38-page report. Install Market2Grow™ in your business today.
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