Practice Marketing Newsletter
BUSINESS RECOVERY CURVE
Clinic with A Recovery + Marketing Plan
Clinic That Cuts Back On Marketing
EMERGENCY
100% Revenue
100% Revenue
100 %
80 %
Temporary Financial Loss
Additional Financial Loss
60 %
40 %
20 %
0 %
Month 1
Month 2
Month 3
Month 4 Month 5
Month 6
Month 7
Month 8
The Business Recovery Curve for PT Owners
marketing plan, and Clinic 2 that cuts back on it’s marketing. Clinic 2 experiences a much more prolonged financial loss, even though they are trying to save some money.
future emergencies won’t ruin what you’ve worked so hard to build! These same principles helped hundreds of practices not just survive the economic downturn after COVID… but thrive while others closed their doors.
When the Economy Shifts, How Do You Keep Your Practice on Track? In today’s uncertain economic environment, clinics across North America are facing tough new challenges. Rising interest rates, staffing shortages, inflation, and even global trade policies like on- again off-again tariffs are all tightening the margins for private PT practices. These shifts can disrupt your patients’ lives causing them to stop paying for things like PT—quickly drying up your revenue flow. But here’s the good news: you can protect your clinic and even grow — by understanding how to leverage the Business Recovery Curve and apply proven marketing strategies. Even more importantly, you can develop a “Business continuity plan” so that even
HOW DO I APPLY THIS IN MY PT CLINIC? •
THE BUSINESS RECOVERY CURVE: YOUR FINANCIAL LIFELINE IN A DOWNTURN
Keep your clinic running at as high a percentage as possible. Maximize your space, make sure you’re equipped to meet your top Revenue Ratio, and be sure your staff volume is in line with your patient volume. Keep communicating with your current and past patients. Plan what marketing you’ll need to send out that addresses the financial strain on patients. You don’t need to make it a taboo topic. In fact if you say out loud what your patients are thinking or feeling, they trust you more and view you as a leader to be followed.
This strategy focuses on the operational and financial recovery of a business from an emergency. The concept is simple: those businesses which retract considerably their marketing efforts during an emergency, and do not plan for the fastest recovery possible, will experience SIGNIFICANTLY longer financial pain when the recovery happens. Clinics that continue to market and communicate during an economic slowdown recover faster, stronger, and smarter. In the above graph, look at the difference between Clinic 1 with a recovery and
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Here are the next steps I recommend taking… (continued inside)
SCAN THE CODE OR VISIT Market2Grow.Net Watch the video and download the full 38-page report. Install the Market2Grow™ Practice Strategy in your business today!
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