THE BUSINESS RECOVERY CURVE FOR PTS
Maximize Online Discovery
Prospect2Patient Conversion
Patient Marketing
BUSINESS RECOVERY CURVE
Clinic with A Recovery + Marketing Plan
Clinic That Cuts Back On Marketing
Attract Higher-Paying Patients
Market2Grow™ Strategy
Website Recruitment Hub
100% Revenue
100% Revenue
EMERGENCY
Lower Customer Acquisition Costs
100 %
Leverage Google Jobs
80 %
Marketing Clarity
Google Job Ads
Temporary Financial Loss
Additional Financial Loss
60 %
40 %
20 %
WAYS TO ADJUST MARKETING DURING ECONOMIC OR FINANCIAL HARDSHIP:
0 %
Month 1
Month 2
Month 3
Month 4 Month 5
Month 6
Month 7
Month 8
WHAT YOU NEED TO DO NOW: (continued) Teach your team the Business Recovery Curve idea & how you have a plan to lead through times of uncertainty. Continue to market your practice heavily , but alter your message to provide even greater value. Focus on tips and strategies to those who need to manage their health on a budget. This will pay off greatly in the long run, with good public relations. Lean into your patient list: past and current patients already trust you. Stay connected via email, social media, calls, and text outreach. Audit your expenses and look for opportunities to cut operational costs without reducing your reach into the community (marketing). Examine how to leverage financial reserves and lines of credit to continue to operate remotely and market your business. Work on your accounts receivable to assist with cash flow. One major lesson from recent years is the power of value-add services. These increase your revenue per patient and attract new demographics — while insulating your clinic from reimbursement fluctuations. If you haven’t already, consider:
Ergonomics or injury prevention workshops for employers
Market2Grow™
Lower cost per patient with optimized SEO + Google Ads (as low as $35!) Use condition-based campaigns: “Back pain relief in [city]” Track leads with Patient Lead CRM—ditch the guesswork Share patient wins to boost conversions
Cash-based services that don’t rely on insurance
For some clinics, offering cash incentives and pre-payment bulk visit plan discounts can improve your cash flow while offering value to the patient. OUTFLOW = INFLOW This is a business principle as old as time. How it relates here is: In times of emergencies, an incredible amount of communication outflow is needed. The greater the outflow, the faster the recovery.
Market2Hire™
Rank job posts on Google Jobs—skip expensive boards
The faster the recovery, the lesser the financial loss.
Add culture-focused videos + career pages
FINAL THOUGHTS There will always be economic cycles. What matters is how you prepare and respond. The clinics that invest wisely in marketing, adapt their strategies, and communicate with clarity are the ones that weather the storm and come out stronger. If you’re ready to take control of your growth, even in uncertain times, we’re here to help. Stay strong, stay strategic—and keep growing!
Build PT school pipelines early
Market2Profit™
Add cash-based wellness/ performance services
Offer pre-paid visit packs
Reactivate past patients with email + direct mail
Wellness & performance programs
The Business Recovery Curve for PTs is just one part of the strategy used by The Top 10% of PT Clinics . Get your free copy of The Market2Grow Practice Strategy today by visiting Market2Grow.Net!
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