2023 CVI Logo 090623

5 BDO VISUAL IDENTITY GUIDELINES 2023 | USING THE BDO LOGO

Merchandise and promotional items

Depending on the recipient or event, giveaways and promotional items can vary widely in design, but should always be of a high level of quality as they are a reflection of the BDO Brand. The examples shown illustrate some of the range of design possibilities within the parameters of the guidelines and are intended as suggestions only. When commissioning the design and manufacture of these items please ensure that: X The BDO logo is displayed prominently X BDO red is used prominently but judiciously, as an accent X Any additional messaging is displayed using Bliss Pro or Trebuchet typefaces X Priority should be given to items that are made of red, white, charcoal or naturally coloured materials. Do not order items in blue X Where space allows, and it is sympathetic to the item, it is permissable to include the cornerstone along with the logo

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