6 BDO VISUAL IDENTITY GUIDELINES 2023 | USING THE BDO LOGO
Use on co-branded content and collateral
For all co-branded content, it is important to consider which organisation is the content owner, and which organisation is the supporting sponsor. In all circumstances where BDO is the content owner, the BDO master brand principles apply and the supporting sponsor’s logo should be placed in such a way that it does not compete with the BDO logo. The BDO logo should occupy at least the same amount of space as any other logos. It should also maintain its preferred positioning in the top left or bottom right corner. Where BDO is the supporting sponsor, care should be taken to maintain the minimum ‘B’ space around the logo. Note that the logo cannot be altered in any way to align with the content owner’s brand. On promotional items and clothing the BDO logo should preferably appear in a separate location from the other logo. If specific circumstances dictate that they need to be placed in closer proximity, the mimimum B space should always be respected.
BDO AS THE CONTENT OWNER
BDO AS A SUPPORTING SPONSOR
BDO LOGO HEIGHT
BDO LOGO WIDTH
OTHER LOGO HEIGHT
OTHER LOGO WIDTH
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