7 BDO VISUAL IDENTITY GUIDELINES 2023 | USING THE BDO LOGO
Use with sub-brands
Sub brands cannot deploy sub brand logos or ‘quasi-logos’ that compete with the BDO logo. Our logo is the ‘hero’ and must be used in isolation from any other graphic element or text, other than the complementary cornerstone.
The only exception is the inclusion of the country name on firm web sites, as it is necessary in that context for visitors to the site to confirm which BDO firm’s web site they are visiting. Exceptions also exist for the web sites of specific BDO entities as approved by the Global Office: for example, BDO Digital, BDO Cyber Security etc. When an approved entity employs BDO LOGO + entity name on a web site, the ‘B’
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UNACCEPTABLE PRACTICES: X Preceding the sub brand name with the BDO logo , i.e.
[name] is
not allowed (Fig.1 ). X Altering the sub brand name in appearance by varying case or deleting spaces to form a quasi-logo (Fig.2): see also, Naming exceptions from the Brand Architecture Guidelines X Creating an adulterated logo – where the BDO logo and the sub brand name appear on 2 separate lines (Fig.3) – where an additional graphic / word mark is appended to the logo (Fig.4) X Owning a BDO colour other than red, white or charcoal (Fig.5) X Using any font other than our corporate fonts (Fig.6)
space between the logo and entity name still applies. NB this combination of the logo with a specific BDO entity name can only be used on web sites: it should never be used in any other execution.
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