8 BDO VISUAL IDENTITY GUIDELINES 2023 | USING THE BDO LOGO
Sizes for typical applications
To ensure consistency and clarity across all BDO communications, pre- defined logo sizes (and associated cornerstone sizes) have been calculated for most applications. Please use this table as a guide.
Print sizes (general rules) for marketing materials Any sizes where the shortest edge is under 139mm
Print sizes
Print sizes (US) Business cards
Border width
Logo width
7mm or 0.28 inches
DL, A6, A7, business cards
20mm (minimum logo size) or 0.78 inches
10mm or 0.4 inches
Any sizes where the shortest edge is between 139mm to 279mm Any sizes where the shortest edge is between 279mm to 420mm Any sizes where the shortest edge is between 420mm to 538mm Any sizes where the shortest edge is between 538mm to 841mm Any sizes where the shortest edge is between 841mm to 1189mm
A5, A4
ANSI A, Half letter, letter, legal
27mm or 1 inch
A3 A2 A1 A0
ANSI B, Ledger, tabloid 14mm or 0.55 inches
37mm or 1.45 inches 52mm or 2 inches 74mm or 3 inches 105mm or 4 inches
ANSI C 20mm or 0.79 inches ANSI D 28mm or 1.1 inches ANSI E 40mm or 1.6 inches
Exhibit sizes
Dimensions
Logo width
Exhibition displays come in various sizes and the logo width can be calculated as 1/8th of the shortest edge. In certain circumstances a width of 2/8ths is permitted. Pop up banner display
800x2000mm 200mm (2/8ths width of the shortest edge)
3x3 straight display
2650x2225mm
278mm (1/8th width of the shortest edge)
Online sizes BDO Website
Dimensions responsive 1200 pixels
Logo width 97 pixels 200 pixels
Social media card
Full banner Leader board
468x60 pixels For web banners the clear space rule determines the size of the logo; the minimum size of the BDO logo is 40 pixels wide. Please see relevant section for more details. 728x90 pixels 160x600 pixels
Skyscraper
Square button
125x125 pixels 120x90 pixels 120x60 pixels
Button 1 Button 2
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