9 BDO VISUAL IDENTITY GUIDELINES 2023 | USING THE BDO LOGO
What not to do
X Do not use any logo artwork files other than those provided in the Brand Centre on BDO World or for vendors or sponsorhips, provided by your BDO contact. X Do not attach office or country names or service line descriptors to the logo. The only exception to this are the web site identifiers where the country or entity name is necessary to distinguish between firms. See Brand Architecture Guidelines for more information. X Do not redraw the logo for any application or change the logo in any way X The cornerstone is an additional brand element to complement the BDO logo on designed collateral: it should not be seen as an additional or alternative logo. In applications such as sponsorships, stationery and signage, it remains more appropriate for the logo to stand alone without the cornerstone. X Do not re-colour the logo or use different colour specifications X Do not stretch or distort the artwork X Do not apply shadows or other visual effects to the logo
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