05 BDO VISUAL IDENTITY GUIDELINES 2023 | USING THE BDO LOGO
THE FULL LIST Brand and visual identity guidelines 2023
BRAND GUIDELINES
VISUAL IDENTITY GUIDELINES
BRAND ARCHITECTURE
BASIC ELEMENTS
IMAGERY
USING THE LOGO
LITERATURE
VIDEO & ANIMATION
VISUAL IDENTITY GUIDELINES
Imagery
SUMMER 2023
...coming soon
Our brand is the most enduring asset we possess: it’s vital that it clearly demonstrates what we stand for
An overview of the core elements of the BDO brand
How to use imagery appropriately and credibly as a powerful branding tool
In-depth guidance around the correct use of our logo
Combining our basic elements with appropriate copy to create beautiful, uncluttered design
Making the best use of our brand elements in video, motion graphics and animation
TONE OF VOICE
SOCIAL MEDIA
STATIONERY
SIGNAGE
MOBILE APPS
DIGITAL ACCESSIBILITY
VISUAL IDENTITY GUIDELINES
Social Media design guideline BEST PRACTICE GUIDELINES
...coming soon
SUMMER 2023
Language is an integral part of the overall BDO brand experience, so our tone of voice needs to be applied consistently
How to design branded content for all social media platforms
Every piece of BDO communication carries a piece of our brand story: stationery is no exception
BDO signage that stands out from the crowd and aligns with our visual identity
How to navigate the digital space to ensure a clear representation of the BDO brand for
BDO is fully committed to promoting accessibility in all our digital content
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