1 BDO VISUAL IDENTITY GUIDELINES 2023 | USING THE BDO LOGO
INTRODUCTION Our Logo
Our logo is a visual shorthand for everything we do and stand for and, as such, is one of our most important assets. It consists of distinctive blue BDO initials located within the red BDO frame.
The 2023 visual identity refresh introduces the cornerstone brand element which serves as a background and complement to the logo on our designed marketing collateral, such as brochures, advertisements, event display stands and presentations. It is important to note that in some situations, such as stationery, sponsorships and signage, it remains more appropriate for the logo to stand alone, rather than within the cornerstone. Our primary logo is created using two colours, BDO blue and BDO red. This combination - in particular our ‘ownership’ of red - is one of the most distinctive properties of our visual identity. This version is to be used in the majority of applications.
Many applications within the visual identity have been designed to ensure the full two colour version of the BDO logo is used. To ensure consistency of reproduction across the network, always use the correct artwork and follow the relevant colour specifications carefully.
NB: in order to maximise our WCAG online accessibility scores, the specifications for BDO red have been slightly altered since the previous visual identity.
Red
Logo Blue
NB: BDO Logo Blue is NEVER used for any purpose other than in our logo
C0, M100, Y80, K0 PMS 185 R232, G26, B59 #e81a3b
C100, M90, Y0, K0 PMS 287 R34, G64, B154 #22409a
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