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Thinking Big: ScubaBros’ Dive Trip With 135 Customers by Gil Zeimer , ScubaStoryteller.com and Zeimer.com, CA
N OW THAT THE sesquicentennial is in our col- lective rearview mirror, it’s time to turn our eyes toward the industry’s next milestone event: The Bro-Centennial Dive Trip with ScubaBros. What is the “Bro-Centennial”? It’s a dual celebration or- ganized by ‘The Raddest Scuba Shop in Oklahoma.’ I believe that dive shops worldwide can learn a thing or two from this groundbreaking event because of its size, its logistics, and its importance to the local community. ScubaBros’ 100th International Dive Trip First, the “Bro-Centennial” is the 100th trip abroad planned by Michael and Zach Cody, brothers and co- owners of ScubaBros, a full-service dive center specializing in training, travel, and service. As the largest dive shop in the Oklahoma City area, it opened in 2011. Hosting More Than 100 Divers Second, this event’s original ambitious goal was 100 divers.
After they posted the trip details on their website and promoted the event to more than 5,000 social media followers in early 2025, the response far exceeded their wildest dreams. The Early Diver Special reduced the required deposit from the usual $650 to only $100. “We’ve been wanting to do a bigger trip for years to exceed our previous best of 63 divers on a trip to Bonaire in 2022, where we attempted the Guinness World Record for the largest underwater human pyramid, but fell short by four people,” said Michael. “So far, 135 customers who are bringing their kids and grandkids have signed up, and all but nine are divers. We have space for 140, so the trip is virtually sold out, but we’ve started a waiting list.” Michael continues, “The great news is that we’re still a year away from the event, scheduled for June 6 through 10, 2027, at the Iberostar Resort in Cozumel. The trip is for
20 | SCUBA DIVING INDUSTRY
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