ARTICLE INDEX
Subject
Issue
Title/Link
Author
Page
Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Cousteau Files Cousteau Files
August 2025 August 2025 August 2025
Reaching the Right Audience & B2B Advertising Going Gonzo - Using Unconventional Marketing
Carlos Lander
20 22 25 24 27 28 16 29 41 24 38 32 34 35 34 36 37
Cathryn Castle Garcia
How We Use AI In Our Dive Business
Wayne B. Brown
September 2025 How to Create a Money-Making Marketing Strategy Cathryn Castle Garcia
September 2025 Earning the Depths - The True Merit of Dive Pros September 2025 Sea Turtle Strategy - Pace Yourself for a Finish
Wayne B. Brown
William Cline
October 2025 October 2025 October 2025
The Heart of Diving: Exceptional Customer Service
Wayne B. Brown
How I Turned Decades of Scuba Stories into a Book Gil Zeimer
6 Advantages of Having a Mentor
Shelli Hendricks, Ph.D.
November 2025 7 Books That Will Supercharge Your Business in 2026 Cathryn Castle Garcia
November 2025 How to Find a Mentor that’s Right for YOU! December 2025 January DEMA Do-Over Schedule and More Books December 2025 How Scuba Diving Captures Younger Travelers December 2025 My Journey to Owning a Dive Center in the Islands
Shelli Hendricks, Ph.D. Cathryn Castle Garcia
Wayne B. Brown
Jeff McNutt
January 2026 January 2026 January 2026 February 2026
Clarity: Why It’s Important to Business Success
Cathryn Castle Garcia
A Conversation with Interim DEMA CEO Nicole Russell Rachelle Reimers An Interview with Liz Parkinson on Your Next Chapter Gil Zeimer 2026 Boot Show Report:More Than a Consumer Expo Peter Symes Part 2: Creating an Employee Handbook for Centers Jeff McNutt Trust, Accountability, and the Lessons of Leadership Karen Mullett
HUB HUB HUB HUB HUB
March 2026 March 2026 March 2026 May 2026 May 2026 May 2026 May 2026 May 2026 June 2026 June 2026 July 2026
How Dive Shops Can Thrive This Summer Dive With Dad: Building Family Bonds Forgotten Heroes, Overlooked Dive Customers How Local Outreach Can Grow Your Dive Center
Margo Peyton Margo Peyton
John Christopher Fine, J.D. HUB
Gretchen M. Ashton
HUB HUB HUB HUB HUB HUB
Dive Business Owners: “When is it Time to Retire?” Tom Leaird
How Citizen Science Can Set Your Dive Shop Apart
Tom Sparke Harry Truitt
Rebuilding Scuba Starts at the Dive Store
QR Codes Are Cool Again: Turning Scans Into Sales Cathryn Castle Garcia Dive Pirates – Bringing the Entire Industry Together Jeff Cinciripino
July 2026
The Key to a Great Dive: The Dive Briefing
Mike Salvarezza/Chris WeaverHUB
October 2024
Calypso & Jacque’s Photographer
Bill Macdonald
38
November 2024 PROTEUS™ – One Small Dive for Man One Giant Leap Fabien Cousteau
8
DEMA
February 2024
Driving Growth, Empowering Businesses, Public Policy Tom Ingram
30 20 34 20 40 38 36 38 38 50 47 31 27 34
DEMA Update DEMA Show DEMA Show DEMA Show DEMA Show DEMA Show DEMA Show DEMA Show DEMA Show DEMA Show DEMA Show DEMA Show DEMA Show DEMA Show DEMA Show DEMA Show DEMA Show DEMA Show
June 2025 May 2024 June 2024 June 2024 July 2024
DEMA Association Mid-Year 2025 Update DEMA’s 2024 Advertising Survey Results The Value of Education and Networking
Tom Ingram Tom Ingram Peter Letts William Cline William Cline Scott Jones Tom Ingram
View our DEMA Show Marketing Plan & Road Map View our DEMA Show Marketing Plan & Road Map Creating Effective Pre-Event Awareness for DEMA DEMA Show 2024: A World of Opportunity
August 2024 August 2024
September 2024 A First-Timer’s DEMA Guide
Peter Letts
October 2024 October 2024 October 2024
2024 DEMA Sponsored Seminar Schedule 2024 Exhibitor List with Booth Numbers A Manufacturer’s Perspective of the Show
DEMA DEMA
John Flanders
November 2024 DEMA is Over... Post-Show Report September 2025 Top 10 Reasons to Attend the DEMA Show September 2025 Planning Your DEMA Show Travel Appointments
Patty Cline Tec Clark
David Prichard & Lily Mak 38
October 2025 October 2025 October 2025
Don’t Just Walk the Floor, Work It: Mak it Pay Off
Joel Silverstein
24 39 40
The Waterfall Versus the Well: DEMA Show Success Cathryn Castle Garcia
Six Strategies for Success at the DEMA Show! Your DEMA Game Plan Starts Now Diving & Guard Dogs? How it All Began. Redefining Dive Tourism: There is no “Planet B”
Tec Clark
July 2026
William Cline
HUB
Dive God Diaries June 2024
Neal Watson, Sr. Alex Brylske, Ph.D. Alex Brylske, Ph.D.
23 26 27
Eco Pro Eco Pro
January 2024 February 2024
“What Business are we Really in?”
SCUBA DIVING INDUSTRY | 55
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