C.H. Brown - October 2022

One of the best parts of football season — other than watching your team dominate the scoreboards — is tailgating! It’s a great time filled with good food, drinks, and friends. The basics are easy to remember (condiments, trash bags, silverware, etc.), but sometimes the innovative and ingenious hacks are what bring the tailgate to a whole new level. Use a toolbox. You can find these in just about any home improvement store and turn them into a tailgating kit filled with all of the essentials. From can openers and spatulas to trash bags and sunscreen, a toolbox can hold everything and anything you may need for the best tailgating experience. It’s also great for keeping everything in one place. You can even keep it in your car so you’re ready to tailgate at any moment. Freeze water bottles. Instead of having to constantly refill your coolers and spend money on bags of ice, you can actually freeze your water bottles. The frozen bottles will keep your drinks and other refrigerated items cool for hours, and then by the end of the game, you will have fresh, cold water to drink. TAKE YOUR TAILGATE TO THE NEXT LEVEL GET IN THE GAME

CHB tailgating the UW vs. UNC football game on Sept. 10 in Laramie, WY

Set up a hand-washing station. This may be one of the most overlooked essentials in tailgating. Though some may settle for a simple hand sanitizer, if you’re cooking with raw meat and marinades, you may want to wash your hands with soap and water. Rather than waiting in long lines and missing tailgating time, you can have a “hand-washing station” nearby so you don’t miss out on the action! An empty laundry detergent dispenser or a cooler with a water spout can be filled with warm water for rinsing your hands — just have soap and paper towels on standby. Try these tailgating hacks this coming football season — or any sporting season! Whether you’ve been showing up to the games for decades or you’re hosting your first tailgating event, these genius hacks will make your next game easy, fun, and one for the books.

PERFECT YOUR ABILITY TO CLOSE SALES

Here’s a situation you’re probably familiar with: You’ve got a prospective client, and it seems like they’re interested in your product, but no matter what you or your top salespeople say or do, they just won’t commit to the sale. If this sounds like your business, don’t panic! There are ways you can improve your closing skills that you can start doing right now! One of the most tried-and-true methods is the assumptive close. In this tactic, the salesperson proceeds under the assumption that the prospect already wants to buy. They won’t say things like, “Are you ready to buy?” Instead, they focus on saying, “How many of our products would you like to purchase?” Another often successful method is the “puppy dog close.” This is a common tactic that involves offering a free trial or sample of your product to the prospective client in hopes they will fall in love with it and continue with the actual purchase.

actual sales process beforehand. When you try to sell to someone with whom you aren’t familiar, even just talking with them can be difficult. So, you need to make an effort to know each customer and their potential objections. Take some time to figure out who they are and why they’re coming to your business for your products or services. This will help you figure out what objections they may have so that you can develop a plan to combat their doubts. Lastly, know when to give up on a sale. You aren’t going to be able to close with every customer who walks through your door, and that’s okay. When prospects fail to show interest in closing after multiple meetings, it’s time to focus your efforts elsewhere. If you get too caught up in one unlikely prospect, you may miss out on more promising opportunities. If you take the time to learn and train your team on different selling techniques, you will begin to notice an increase in sales before long.

However, improving your closing skills means nothing if you don’t put legwork into the

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