Q3 2025 Media Highlights
Q3 2025 (7/01/25–9/30/25) ●
TV
California Freestyle 3.0 :30 (Office), :15 (Office) ○ 14MM Impressions ○ 105 goal Target Rating Points (TPRs)
Q3 2025 (7/1/25–9/30/25) ●
Paid Social
81.4MM Impressions 14.7MM Video Views 132,1K Engagements
● ●
● 18.1% VPR (10.6% Benchmark (BM) Video Play Rate (VPR)) ● 0.16% ER (0.13% BM Engagement Rate (ER))
Q3 2025 (7/1/25–9/30/25) ● Always On ○
Paid Search
538.4K Impressions, 41K Clicks
○ 7.5% Click Through Rate (CTR) (6.4% BM CTR)
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Mythbusting ○
77.1K Impressions, 2.4K Clicks
○
3.1% CTR (3.3% BM CTR)
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Dairy Holidays ○
54.4K Impressions, 4.3K Clicks
○
7.9% CTR (9.2% BM CTR)
Q3 2025 (7/1/25–9/30/25) ●
YouTube
Freestyle 3.0 & Reputation/Trust – Online Video (OLV) & Connected TV (CTV) ○ 17.8MM Impressions ○ 14.3MM Views ○ 73.4% VCR (72% BM VCR) ○ 0.12% CTR (0.08% BM CTR)
Q3 2025 (7/1/25–9/30/25) ●
Connected TV
Freestyle (Family & Office :30s) ○ 17.5MM Impressions ○ 1MM Video Completions ○ 96.7% VCR (97.8% BM VCR)
Ongoing curation of new recipes pertaining to the latest food trends to drive awareness of Real California Milk in addition to incorporating new content to the Sustainability and Health & Wellness landing pages
Website
RCM.com Site Visits ●
Q3 2025 = 77K Sessions (limited view of website analytics) ○ Q2 2025 = 245K Sessions
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