RCM Seal TikTok Posts
Everyone Wants a Piece
Boop There It Is
Real Chill
RCM in Every Bite
Paid Social Performance: The chart below shows social metrics for evergreen content across FB/IG, TikTok, and Pinterest through CMAB and influencer channels, from July through September 2025.
July 1–September 30, 2025:
Content
Impressions
Video Views
Engagements
Views Per R
Engagement Rate
24.14% Benchmark (BM): 6.4% TikTok 20.6% Pinterest
0.21%
Always On (Food & Health)
BM: 0.074% TikTok 0.28% Pinterest
55,058,821
13,285,128
116,161
5.4%
0.056%
BM: 5.6% TikTok 4.1% Meta
BM: 0.036% TikTok 0.009% Meta
Brand
22,473,442
1,208,506
12,664
5.3%
0.084%
Influencer Amplification
3,871,033
203,515
3,252
BM: 13.4% Meta
BM: 0.280% Meta
Brand Health Update Based on Bastion’s Q3 2025 tracking, California Dairy continues its recovery, with most brand health metrics strengthening quarter over quarter. Purchase intent, equity, and overall positivity toward CA Dairy all improved, returning to late-2024 levels. Perceptions of quality, sustainability, and value have fully rebounded, and momentum around cultural relevancy is trending upward.
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