Trust & Reputation: Elevating California Dairy Stories to Strengthen Consumer Trust CMAB’s communications strategy is sharpening its focus on authentic California dairy narratives—highlighting family farms, responsible production practices, and real product benefits —to build deeper consumer trust and reinforce the leadership of California dairy across key markets. • Economic Impact of California Dairy Industry o Key Takeaways: California dairy farms/families are part of California communities, impact local jobs, contribute tax revenue and generate 18% of the nation’s milk supply • CADAIRY4GOOD Initiatives o Key Takeaways: California dairy farm families support families in need, are focused on creating access to nutritious milk and dairy foods
Food & Health: Pro-Protein Focus
Communications • Quantity. Quality. Value. • Message Development • Tools: Landing Page, Asset Toolkit, Infographics • Social Assets/Activations • Influencer Partnerships
• Paid/Earned Media • Experiential Events
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