COMMUNICATION SERVICES Public relations activities during Q3 focused on supporting CMAB functional business priorities and delivering key messages to differentiate California dairy among consumers and retail/foodservice audiences. Content Engine
Results: 1 Story & 7 Social Posts/5.5M Impressions • Earned story in Chowhound on cheese and tinned fish pairings, featuring cheese expert Joe Baird • Amplification of agility campaign social collaboration with David from Love on the Spectrum • LinkedIn Always-On paid amplification An earned feature in Chowhound on cheese and tinned fish pairings featuring cheese expert Joe Baird, generated 4 million impressions. The story highlighted the versatility of California cheeses and tapped into the growing trend of elevated snacking, reinforcing dairy’s relevance in modern food culture. CMAB continued to amplify its partnership with David Isaacman, cast member and personality from Netflix’s Love on the Spectrum for a social collaboration post on Instagram for June Dairy Month with paid media in July generating an additional 1.4M impressions. CMAB’s Always-On paid LinkedIn amplified 6 targeted posts reaching 132K impressions, sustaining visibility and engagement among key professional and industry audiences. Retail Support
Results: 33 Stories, 5 Social Posts & 1 Email blast/27.7M Impressions
• Back to School sponsored stories in The Kitchn and Family Features Recipe of the Week CMAB extended its collaboration with nationally recognized registered dietitian and nutrition expert, Patricia Bannan, to continue support for California’s official 3:00 PM snacking hour into July for the Summer Snacking promotion. The Back to School/Back to Structure retail support campaign included sponsored stories in The Kitchn and Family Features Recipe of the Week, leveraging campaign recipes and assets to drive engagement. The effort also featured Patricia Bannan in Back-to-School segments on San Diego Living (CBS8) and Your California Life (ABC10), which aired on both stations’ websites and ABC10’s YouTube channel. The campaign maintained strong visibility with parents and families preparing for the school season.
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