Trade Developed and distributed content to amplify CMAB promotions and other activations including CMAB news, trade shows, industry awards, foodservice contests and CDIC courses and symposia. Coordinated content pieces with Cheese Market News, Dairy Processing and Deli Market News. Executed the Marquee sponsorship of the American Cheese Society’s meeting in Sacramento, including a session moderated by John Talbot on California dairy sustainability with panelists from Hilmar, Pt Reyes Farmstead Cheese and Good Eggs. The team hosted an informational booth and coordinated a California cheese section in the Meet the Cheesemakers tentpole event.
Health & Wellness
Results: 11 Social Posts/2.8M Impressions Health and wellness content spotlighted Jordan Mazur (@jordanmazur), Director of Sports Nutrition for the San Francisco 49ers, and dietitian/social media influencer, Jenna Werner (@happystronghealthy.rd), who helped bust myths and reinforce dairy’s nutritional value and relevance in everyday health and athletic performance. Mazur’s Recovery Plate posts emphasized dairy’s essential role in muscle repair and post-exercise recovery, positioning it as an essential part of active nutrition. Werner’s engaging mythbusting series tackled misconceptions about dairy and weight management, and reinforced education on milk’s benefits for growing children (part of the focus on the First 1000 Days). Ongoing campaign amplification drove strong engagement, with a combined 2.8 million impressions
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